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Skin Rewind Blurring Foundation and Concealer Complexion Stick 25N Elm dupes and alternatives ILIA

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Liquid0
  • Stick0
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  • Serum0

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Fragrance-free0No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a radiant finish, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 50C

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
25N ElmChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
The match
Rabanne
50C
Depth and undertone: Medium · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Shade match
88out of 100
Colour
95
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 25N Elm (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Close colour
    • Medium · Neutral undertone

    $42

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4N

    • Close colour
    • Medium · Neutral undertone

    $38

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $42

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.8 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.8 N

    • Close colour
    • Medium · Neutral undertone

    $32

    SephoraView at Sephora
  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Sand

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Sand

    • Very close colour
    • Medium · Warm · golden undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rabanne Fresh Touch 24H Radiant Foundation in 50C, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 25N Elm. Every attribute compared, with its share of the score.

ComparedYour shade25N ElmClosest match50CScore
Shade match55% of overall88
Colour95#c69274#c7906eLooks identicalColour difference 1.4 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.7
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 50C.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone
  • Radiant finish instead of natural
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs high
View full match

Where to buy 50C

Match price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.