Beautler.Your beauty butler

Skin Rewind Blurring Foundation and Concealer Complexion Stick 29N Batai dupes and alternatives ILIA

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free12No drying alcohol12Vegan4Cruelty-free5Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

14 of 30

Only showing matches made for sensitive skin, with medium coverage, without talc.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Chanel LES BEIGES Water-Fresh Complexion Touch B70

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
29N BataiChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Chanel
B70
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$72Ulta BeautyUlta Beauty
Costs $22 more

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Rabanne Fresh Touch 24H Radiant Foundation 60N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
29N BataiChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Rabanne
60N
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    350 Medium
    Shade match 89
    $52SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  2. #4 · Chanel

    LES BEIGES Water-Fresh Complexion Touch

    B60
    Shade match 92
    $72Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #5 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan Dark 26 Neutral
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly deeper

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: tan dark neutral

    Medium confidence· Digital match

    View match
  4. #6 · Rabanne

    Fresh Touch 24H Radiant Foundation

    80W
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: deep with warm undertone

    Medium confidence· Digital match

    View match
  5. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 170N
    Shade match 95
    $12$16Ulta BeautyUlta Beauty$38 less (76%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  6. #8 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    340 Medium
    Shade match 82
    $52SephoraSephoraCosts $2 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Neutral
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. #11 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 153C
    Shade match 88
    $12$16Ulta BeautyUlta Beauty$38 less (76%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No long-wear claim

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Neutral
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)$34 less (68%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Matte rather than natural finish · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. #13 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 175W
    Shade match 86
    $12$16Ulta BeautyUlta Beauty$38 less (76%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  12. #14 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Caramel
    Shade match 84
    $45Ulta BeautyUlta Beauty$5 less (10%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No long-wear claim

    Retailer shade note: tan-deep with warm gold undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 29N Batai (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Very close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora
  2. Clinique Even Better All-Over Concealer + Eraser

    WN 122 Clove

    Clinique Even Better All-Over Concealer + Eraser, shade WN 122 Clove

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    53S deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53S deep sand

    • Very close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  5. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Cinnamon

    • Close colour
    • Tan · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    445

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 445

    • Close colour
    • Tan · Olive · warm olive undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Chanel LES BEIGES Water-Fresh Complexion Touch in B70, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai. Every attribute compared, with its share of the score.

ComparedYour shade29N BataiClosest shade matchB70Score
Shade match55% of overall97
Colour95#b28063#b17d5dLooks identicalColour difference 1.4 (0 is identical)
Depth98TanTanSameDepth difference: 1.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel LES BEIGES Water-Fresh Complexion Touch in B70.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • No long-wear claim

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs moderate
View full match

Why the closest overall alternative works

Rabanne Fresh Touch 24H Radiant Foundation in 60N, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai. Every attribute compared, with its share of the score.

ComparedYour shade29N BataiClosest overall alternative60NScore
Shade match55% of overall94
Colour91#b28063#b88462Very close colourColour difference 2.1 (0 is identical)
Depth96TanMedium tanCloseDepth difference: 2.3
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​sensitive skin
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 60N.

Same or better

  • $8 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs high
View full match

Where to buy

Closest shade match

Chanel LES BEIGES Water-Fresh Complexion Touch B70

Best price
$72Ulta BeautyUlta Beauty
Costs $22 more

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Rabanne Fresh Touch 24H Radiant Foundation 60N

Best price
$42Ulta BeautyUlta Beauty
$8 less (16%)

Your shade $50 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.