Beautler.Your beauty butler

Skin Rewind Blurring Foundation and Concealer Complexion Stick 39N Laurel dupes and alternatives ILIA

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Sephora Collection Best Skin Ever Liquid Foundation 39N

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$26 less (52%)

Your shade $50 at Sephora

Closest overall alternative: Haus Labs Triclone Skin Tech Medium Coverage Foundation 560 Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
90out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Best price
$52SephoraSephora
Costs $2 more

Your shade $50 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Light Reflecting Foundation

    Port Louis
    Shade match 88
    $55SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Not marketed for sensitive skin

    Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $40SephoraSephora$10 less (20%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim

    Retailer shade note: rich skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    True Skin Serum Foundation

    Grenada SF15
    Shade match 90
    $56SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for combination skin

    Retailer shade note: extra deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Maracuja Juicy Glow Tint

    60H Mahogany Honey
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    87
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Maracuja Juicy Glow Tint

    61N Espresso Neutral
    Shade match 83
    $42Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly cooler undertoneRadiant rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    87
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4N78 - Ebony
    Shade match 92
    $49SephoraSephora$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 93
    $48SephoraSephora$2 less (4%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match
  8. #10 · Tarte

    Maracuja Juicy Glow Tint

    60N Mahogany Neutral
    Shade match 81
    $42Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Same medium coverageBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneRadiant rather than natural finish

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    87
    Skin suitability
    84

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 94
    $60SephoraSephoraCosts $10 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    22: Mocha
    Shade match 88
    $14Ulta BeautyUlta Beauty(product price)$36 less (72%)

    Matches: Same neutral undertoneSame medium coverageBoth claim a blurring effect

    Differences: Matte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: rich chocolate with a neutral undertone

    Medium confidence· Digital match

    View match
  11. Shade match 87
    $40SephoraSephora$10 less (20%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim

    Retailer shade note: rich skin tones with warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep Rich 330 N
    Shade match 87
    $49SephoraSephora$1 less (2%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep rich with neutral undertones

    High confidence· Digital match

    View match
  13. #15 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61H Espresso Honey
    Shade match 88
    $40SephoraSephora$10 less (20%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Truffle DPP4
    Shade match 83
    $34Ulta BeautyUlta Beauty(product price)$16 less (32%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · No long-wear claim

    Retailer shade note: rich brown with pink undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 39N Laurel (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.75 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.75 Deep

    • Very close colour
    • Rich deep · Neutral undertone

    $36

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Very close colour
    • Rich deep · Cool · rosy undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Very close colour
    • Rich deep · Warm · peach undertone

    $32

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    29N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 29N

    • Close colour
    • Rich deep · Neutral undertone

    $30

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sephora Collection Best Skin Ever Liquid Foundation in 39N, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 39N Laurel. Every attribute compared, with its share of the score.

ComparedYour shade39N LaurelClosest shade match39NScore
Shade match55% of overall96
Colour94#592f25#542c20Very close colourColour difference 1.6 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.4
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 39N.

Same or better

  • $26 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none

Why the closest overall alternative works

Haus Labs Triclone Skin Tech Medium Coverage Foundation in 560 Deep, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 39N Laurel. Every attribute compared, with its share of the score.

ComparedYour shade39N LaurelClosest overall alternative560 DeepScore
Shade match55% of overall90
Colour87#592f25#63372cVery close colourColour difference 2.8 (0 is identical)
Depth88Rich deepVery deepCloseDepth difference: 5.2
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveNormal, dry, sensitiveBoth marketed for normal/​sensitive skin
Overall match 90/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 560 Deep.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Not marketed for combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

Sephora Collection Best Skin Ever Liquid Foundation 39N

Best price
$24SephoraSephora
$26 less (52%)

Your shade $50 at Sephora

Closest overall alternative

Haus Labs Triclone Skin Tech Medium Coverage Foundation 560 Deep

Best price
$52SephoraSephora
Costs $2 more

Your shade $50 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.