Beautler.Your beauty butler

Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge dupes and alternatives ILIA

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc or dimethicone.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Glossier Stretch Fluid Foundation for Buildable Coverage Very Deep 3

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
95
Undertone
100
Best price
$34SephoraSephora
$16 less (32%)

Your shade $50 at Sephora

Closest overall alternative: NARS Light Reflecting Foundation Anguilla

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
88out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Best price
$55SephoraSephora
Costs $5 more

Your shade $50 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $34SephoraSephora$16 less (32%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for normal/combination skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for normal/combination skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Light Reflecting Foundation

    Port Louis
    Shade match 79
    $55SephoraSephoraCosts $5 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  4. #6 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 2N
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim

    Retailer shade note: Deepest with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 79
    $24SephoraSephora$26 less (52%)

    Matches: Same natural finishSame medium coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 3, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge. Every attribute compared, with its share of the score.

ComparedYour shade40C WengeClosest shade matchVery Deep 3Score
Shade match55% of overall96
Colour94#54311f#4e2d1cVery close colourColour difference 1.5 (0 is identical)
Depth95Rich deepRich deepSameDepth difference: 2.9
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall33
Skin type33Normal, combination, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 86/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Very Deep 3.

Same or better

  • $16 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for normal/combination skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs none

Why the closest overall alternative works

NARS Light Reflecting Foundation in Anguilla, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge. Every attribute compared, with its share of the score.

ComparedYour shade40C WengeClosest overall alternativeAnguillaScore
Shade match55% of overall86
Colour93#54311f#563625Very close colourColour difference 1.8 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.5
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 88/100Shade match 86/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Anguilla.

Same or better

  • Very close colour
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs none

Where to buy

Closest shade match

Glossier Stretch Fluid Foundation for Buildable Coverage Very Deep 3

Best price
$34SephoraSephora
$16 less (32%)

Your shade $50 at Sephora

Closest overall alternative

NARS Light Reflecting Foundation Anguilla

Best price
$55SephoraSephora
Costs $5 more

Your shade $50 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.