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Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge dupes and alternatives ILIA

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick 560 Suede C

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$46SephoraSephora
$4 less (8%)

Your shade $50 at Sephora

SephoraView at Sephora

Closest overall alternative: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 478C Basalt

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
60
Best price
$49SephoraSephora
$1 less (2%)

Your shade $50 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Light Reflecting Foundation

    Anguilla
    Shade match 86
    $55SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: D7 - very deep with neutral undertones

    High confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    61 Rich Cool
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$42 less (84%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich with cool undertones

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $34SephoraSephora$16 less (32%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for normal/combination skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for normal/combination skin

    Retailer shade note: red undertone

    High confidence· Digital match

    View match
  4. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$9 less (18%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $34SephoraSephora$16 less (32%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: No blurring effect claimedNot marketed for normal/combination skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for normal/combination skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    477N Mahogany
    Shade match 80
    $49SephoraSephora$1 less (2%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with golden neutral undertones

    High confidence· Digital match

    View match
  7. #9 · NARS

    Light Reflecting Foundation

    Port Louis
    Shade match 79
    $55SephoraSephoraCosts $5 more

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for sensitive skin

    Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    64 Rich Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$42 less (84%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Espresso (C-116)
    Shade match 92
    $58SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Matte rather than natural finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: Rich, cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Deepest 2N
    Shade match 80
    $24Ulta BeautyUlta Beauty(product price)$26 less (52%)

    Matches: Same natural finishSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · No long-wear claim

    Retailer shade note: Deepest with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 79
    $24SephoraSephora$26 less (52%)

    Matches: Same natural finishSame medium coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 84
    $35SephoraSephora$15 less (30%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    57
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for combination/sensitive skin

    Retailer shade note: ultra-deep neutral

    High confidence· Digital match

    View match
  13. Shade match 81
    $40SephoraSephora$10 less (20%)

    Matches: Same medium coverageBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  14. Shade match 84
    $48SephoraSephora$2 less (4%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: for rich deep skintones with neutral undertones

    High confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 560 Suede C, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge. Every attribute compared, with its share of the score.

ComparedYour shade40C WengeClosest shade match560 Suede CScore
Shade match55% of overall98
Colour96#54311f#532f1fLooks identicalColour difference 1.2 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, combination, sensitiveNormal, dry, oilyBoth marketed for normal skin
Overall match 87/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick in 560 Suede C.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high

Why the closest overall alternative works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 478C Basalt, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge. Every attribute compared, with its share of the score.

ComparedYour shade40C WengeClosest overall alternative478C BasaltScore
Shade match55% of overall89
Colour85#54311f#4e2813Close colourColour difference 3.1 (0 is identical)
Depth88Rich deepRich deepSameDepth difference: 5.0
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, combination, sensitiveNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 89/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 478C Basalt.

Same or better

  • $1 less
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone none vs high

Where to buy

Closest shade match

Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick 560 Suede C

Best price
$46SephoraSephora
$4 less (8%)

Your shade $50 at Sephora

SephoraView at Sephora

Closest overall alternative

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 478C Basalt

Best price
$49SephoraSephora
$1 less (2%)

Your shade $50 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.