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Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge dupes and alternatives ILIA

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol3Vegan, applied. RemoveCruelty-free2Oil-free1With SPF0Mineral0

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Only showing matches with medium coverage, vegan, without talc.

  • 21 matches have no vegan claim listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 61 Rich Cool

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
40C WengeChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
The match
e.l.f. Cosmetics
61 Rich Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
89
Wear (Wear & performance)
68
Skin (Skin suitability)
56
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$42 less (84%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    64 Rich Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$42 less (84%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Urban Decay

    Hydromaniac Hydrating Dewy Foundation

    90
    Shade match 84
    $35SephoraSephora$15 less (30%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for combination/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    57
    Skin suitability
    30

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for combination/sensitive skin

    Retailer shade note: ultra-deep neutral

    High confidence· Digital match

    View match
  3. #4 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    37
    Shade match 81
    $40SephoraSephora$10 less (20%)

    Matches: Same medium coverageBoth claim a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brownie 8.5 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Brownie 8.5 Red

    • Very close colour
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Sable

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Sable

    • Close colour
    • Rich deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  3. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  4. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Close colour
    • Very deep · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora
  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Soft Glam Satin Foundation in 61 Rich Cool, against ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge. Every attribute compared, with its share of the score.

ComparedYour shade40C WengeClosest match61 Rich CoolScore
Shade match55% of overall95
Colour92#54311f#5a3424Very close colourColour difference 1.9 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.5
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, combination, sensitiveCombination, dry, normal, oilyBoth marketed for normal/​combination skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 61 Rich Cool.

Same or better

  • $42 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone none vs high
View full match

Where to buy 61 Rich Cool

Match price
$8Ulta BeautyUlta Beauty
$42 less (84%)

Your shade $50 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.