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True Skin Serum Foundation Kapiti SF12 dupes and alternatives ILIA

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid2
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: NARS Natural Matte Longwear Foundation TIMARU

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
Kapiti SF12Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
NARS
TIMARU
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
96
Depth
100
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
$1 less (2%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative: Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 21C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
Kapiti SF12Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Drunk Elephant
Rich 21C
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
54
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$14 less (25%)

Your shade $56 at Sephora

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Kapiti SF12 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    55W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 55W rich warm

    • Very close colour
    • Deep · Warm undertone

    $32

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Matte Longwear Foundation in TIMARU, against ILIA True Skin Serum Foundation in Kapiti SF12. Every attribute compared, with its share of the score.

ComparedYour shadeKapiti SF12Closest shade matchTIMARUScore
Shade match55% of overall98
Colour96#874d3c#884c38Looks identicalColour difference 1.2 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.3
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 80/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in TIMARU.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 21C, against ILIA True Skin Serum Foundation in Kapiti SF12. Every attribute compared, with its share of the score.

ComparedYour shadeKapiti SF12Closest overall alternativeRich 21CScore
Shade match55% of overall91
Colour92#874d3c#8b4936Very close colourColour difference 1.9 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 85/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 21C.

Same or better

  • $14 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Full rather than medium coverage
  • Both claim a skin-like finish
  • Claims transfer resistance

Different

  • Does not claim a lightweight feel
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

NARS Natural Matte Longwear Foundation TIMARU

Best price
$55SephoraSephora
$1 less (2%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative

Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 21C

Best price
$42SephoraSephora
$14 less (25%)

Your shade $56 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.