True Skin Serum Foundation Kapiti SF12 dupes and alternatives ILIA
4.2 (2,657)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to ILIA True Skin Serum Foundation Kapiti SF12 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 7 N Neutral, against ILIA True Skin Serum Foundation in Kapiti SF12. Every attribute compared, with its share of the score.
ComparedYour shadeKapiti SF12Closest shade match7 N NeutralHow they compareScore
Shade match55% of overall93
Colour60%89#874d3c#824e39Very close colourColour difference 2.4 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.8
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Coverage30%100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 42 Deep Cool, against ILIA True Skin Serum Foundation in Kapiti SF12. Every attribute compared, with its share of the score.
ComparedYour shadeKapiti SF12Closest overall alternative42 Deep CoolHow they compareScore
Shade match55% of overall79
Colour60%82#874d3c#7a4638Close colourColour difference 3.4 (0 is identical)
Depth15%88DeepDeepSameDepth difference: 5.2
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 79/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$36.01 less (64%)
