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True Skin Serum Foundation Maraca SF9 dupes and alternatives ILIA

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid1
  • Stick0
  • Powder0
  • Serum0
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches with light coverage, without alcohol denat.

  • 5 matches have no ingredient list listed and are not shown.

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation 315 Soft Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
Maraca SF9Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Maybelline
315 Soft Honey
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Light coverage
Shade match
92out of 100
Colour
93
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$9.12WalmartWalmart
$46.88 less (84%)

Your shade $56 at Sephora

WalmartView at Walmart

Closest overall alternative: Kryolan Professional Makeup Natural Fluid Foundation NN 6

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
Maraca SF9Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Kryolan Professional Makeup
NN 6
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Light coverage
Overall match
87out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
93
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$51.50Ulta BeautyUlta Beauty
$4.50 less (8%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Maraca SF9 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Looks identical
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Very close colour
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  6. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey, against ILIA True Skin Serum Foundation in Maraca SF9. Every attribute compared, with its share of the score.

ComparedYour shadeMaraca SF9Closest shade match315 Soft HoneyScore
Shade match55% of overall92
Colour93#d29871#da9c72Very close colourColour difference 1.7 (0 is identical)
Depth96MediumMedium lightCloseDepth difference: 2.7
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall67
Skin type67Normal, dry, sensitiveDry, normalBoth marketed for normal/​dry skin
Overall match 78/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 315 Soft Honey.

Same or better

  • $46.88 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Light rather than medium coverage
  • Both claim a lightweight feel
  • Adds SPF 18

Different

  • Radiant finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapUnknown-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Kryolan Professional Makeup Natural Fluid Foundation in NN 6, against ILIA True Skin Serum Foundation in Maraca SF9. Every attribute compared, with its share of the score.

ComparedYour shadeMaraca SF9Closest overall alternativeNN 6Score
Shade match55% of overall91
Colour93#d29871#d69c70Very close colourColour difference 1.9 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 2.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kryolan Professional Makeup Natural Fluid Foundation in NN 6.

Same or better

  • $4.50 less
  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation 315 Soft Honey

Best price
$9.12WalmartWalmart
$46.88 less (84%)

Your shade $56 at Sephora

WalmartView at Walmart

Closest overall alternative

Kryolan Professional Makeup Natural Fluid Foundation NN 6

Match price
$51.50Ulta BeautyUlta Beauty
$4.50 less (8%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.