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True Skin Serum Foundation Maraca SF9 dupes and alternatives ILIA

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with medium coverage, fragrance-free.

  • 5 matches have no ingredient list listed and are not shown.

Closest shade match: Clinique Acne Solutions Liquid Makeup Foundation WN 76 Toasted Wheat

The equivalent shade: scored on colour, depth and undertone only.

The match
Clinique
WN 76 Toasted Wheat
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
$17 less (30%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris True Match Super-Blendable Foundation N5 Neutral Medium

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
L'Oréal Paris
N5 Neutral Medium
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Match price
$13.99Ulta BeautyUlta Beauty
$42.01 less (75%)

Your shade $56 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N6 Neutral Medium
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    270 Medium Warm
    Shade match 93
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    265 Medium Neutral
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$37.01 less (66%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Warm
    Shade match 93
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Cool
    Shade match 82
    $16Ulta BeautyUlta Beauty(product price)$40 less (71%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Maraca SF9 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    N8

    L'Oréal Paris True Match Radiant Serum Concealer, shade N8

    • Looks identical
    • Medium · Neutral undertone

    $16.99

  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $12

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Looks identical
    • Medium · Neutral undertone

    $30

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Very close colour
    • Medium · Neutral undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Very close colour
    • Medium · Warm · peach undertone

    $32

  6. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Clinique Acne Solutions Liquid Makeup Foundation in WN 76 Toasted Wheat, against ILIA True Skin Serum Foundation in Maraca SF9. Every attribute compared, with its share of the score.

ComparedYour shadeMaraca SF9Closest shade matchWN 76 Toasted WheatScore
Shade match55% of overall95
Colour93#d29871#d19367Very close colourColour difference 1.9 (0 is identical)
Depth97MediumMediumSameDepth difference: 2.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveCombination, dry, oilyBoth marketed for dry skin
Overall match 79/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Acne Solutions Liquid Makeup Foundation in WN 76 Toasted Wheat.

Same or better

  • $17 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • No long-wear claim
  • Not marketed for normal/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris True Match Super-Blendable Foundation in N5 Neutral Medium, against ILIA True Skin Serum Foundation in Maraca SF9. Every attribute compared, with its share of the score.

ComparedYour shadeMaraca SF9Closest overall alternativeN5 Neutral MediumScore
Shade match55% of overall94
Colour97#d29871#ce9672Looks identicalColour difference 1.1 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Super-Blendable Foundation in N5 Neutral Medium.

Same or better

  • $42.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish

Different

  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Clinique Acne Solutions Liquid Makeup Foundation WN 76 Toasted Wheat

Best price
$39Ulta BeautyUlta Beauty
$17 less (30%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris True Match Super-Blendable Foundation N5 Neutral Medium

Match price
$13.99Ulta BeautyUlta Beauty
$42.01 less (75%)

Your shade $56 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.