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True Skin Serum Foundation Martinique SF11 dupes and alternatives ILIA

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Estée Lauder Double Wear Stay-in-Place Foundation 6N2 Truffle

The equivalent shade: scored on colour, depth and undertone only.

The match
Estée Lauder
6N2 Truffle
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
94out of 100
Colour
96
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
$4 less (7%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 185W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
ColourPop
Deep Dark 185W
Depth and undertone: Deep tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Best price
$12Ulta BeautyUlta Beauty
$44 less (79%)

Your shade $56 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $42SephoraSephora$14 less (25%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  2. Shade match 91
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $46SephoraSephora$10 less (18%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: No skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep skin with warm/yellow undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Hydra Nude Foundation

    6N Neutral
    Shade match 85
    $60Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $50SephoraSephora$6 less (11%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 77
    $39SephoraSephora$17 less (30%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneRadiant rather than natural finishNot marketed for normal skin

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Not marketed for normal skin · Contains listed fragrance

    Retailer shade note: very deep complexion with cool rosy undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    14 Cool
    Shade match 83
    $52SephoraSephora$4 less (7%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with cool rose undertones

    Medium confidence· Digital match

    View match
  8. Shade match 76
    $32SephoraSephora$24 less (43%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: cool deep honey

    Medium confidence· Digital match

    View match
  9. Shade match 86
    $39.50SephoraSephora$16.50 less (29%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim

    Retailer shade note: dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  10. #12 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10N
    Shade match 92
    $38Ulta BeautyUlta Beauty(product price)$18 less (32%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: deep with neutral, subtle warm undertones

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $55SephoraSephora$1 less (2%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    68
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Martinique SF11 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    10

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 10

    • Looks identical
    • Deep tan · Warm · golden undertone

    $42

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Very close colour
    • Deep tan · Neutral undertone

    $8

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Close colour
    • Deep tan · Warm undertone

    $30

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Close colour
    • Deep tan · Neutral undertone

    $36

  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Estée Lauder Double Wear Stay-in-Place Foundation in 6N2 Truffle, against ILIA True Skin Serum Foundation in Martinique SF11. Every attribute compared, with its share of the score.

ComparedYour shadeMartinique SF11Closest shade match6N2 TruffleScore
Shade match55% of overall94
Colour96#a8694b#a96a4fLooks identicalColour difference 1.1 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.7
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveDry, combination, oilyBoth marketed for dry skin
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 6N2 Truffle.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs oil-based; silicone high vs high

Why the closest overall alternative works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W, against ILIA True Skin Serum Foundation in Martinique SF11. Every attribute compared, with its share of the score.

ComparedYour shadeMartinique SF11Closest overall alternativeDeep Dark 185WScore
Shade match55% of overall88
Colour86#a8694b#a46944Very close colourColour difference 2.9 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.8
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 86/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 185W.

Same or better

  • $44 less
  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Estée Lauder Double Wear Stay-in-Place Foundation 6N2 Truffle

Best price
$52SephoraSephora
$4 less (7%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 185W

Best price
$12Ulta BeautyUlta Beauty
$44 less (79%)

Your shade $56 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.