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True Skin Serum Foundation Martinique SF11 dupes and alternatives ILIA

Deep tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol4Vegan3Cruelty-free2Oil-free0With SPF1Mineral3

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Only showing matches with medium coverage, without silicones or talc.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Kylie Cosmetics Natural Blur Powder Foundation 10N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
Martinique SF11Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Kylie Cosmetics
10N
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
92out of 100
Colour
94
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$18 less (32%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Dior Forever Hydra Nude Foundation 6N Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
Martinique SF11Change shade
Depth and undertone: Deep tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Dior
6N Neutral
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
86
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$60Ulta BeautyUlta Beauty
Costs $4 more

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    33N Palm
    Shade match 85
    $50SephoraSephora$6 less (11%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Dark 25
    Shade match 86
    $39.50SephoraSephora$16.50 less (29%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    90

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim

    Retailer shade note: dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Martinique SF11 (Deep tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    10

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 10

    • Looks identical
    • Deep tan · Warm · golden undertone

    $42

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    14.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 14.5 Deep

    • Close colour
    • Deep tan · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Rich Cocoa

    • Very close colour
    • Deep tan · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Close colour
    • Deep tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Caramel

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Caramel

    • Close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  6. L'Oréal Paris True Match Radiant Serum Concealer

    N10

    L'Oréal Paris True Match Radiant Serum Concealer, shade N10

    • Close colour
    • Deep tan · Neutral undertone

    $16.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kylie Cosmetics Natural Blur Powder Foundation in 10N, against ILIA True Skin Serum Foundation in Martinique SF11. Every attribute compared, with its share of the score.

ComparedYour shadeMartinique SF11Closest shade match10NScore
Shade match55% of overall92
Colour94#a8694b#a2694bVery close colourColour difference 1.6 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall56
Skin type56Normal, dry, sensitiveDry, normal, combination, oilyBoth marketed for normal/​dry skin
Overall match 79/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 10N.

Same or better

  • $18 less
  • Very close colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone high vs none
View full match

Why the closest overall alternative works

Dior Forever Hydra Nude Foundation in 6N Neutral, against ILIA True Skin Serum Foundation in Martinique SF11. Every attribute compared, with its share of the score.

ComparedYour shadeMartinique SF11Closest overall alternative6N NeutralScore
Shade match55% of overall85
Colour83#a8694b#a2643fClose colourColour difference 3.2 (0 is identical)
Depth95Deep tanDeep tanSameDepth difference: 3.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 82/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Hydra Nude Foundation in 6N Neutral.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Same medium coverage

Different

  • Small colour difference on the swatch
  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, moderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Kylie Cosmetics Natural Blur Powder Foundation 10N

Match price
$38Ulta BeautyUlta Beauty
$18 less (32%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Dior Forever Hydra Nude Foundation 6N Neutral

Match price
$60Ulta BeautyUlta Beauty
Costs $4 more

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.