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True Skin Serum Foundation Milos SF8 dupes and alternatives ILIA

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Face Tape Full Coverage Foundation 38N Medium-Tan Neutral

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Best price
$42SephoraSephora
$14 less (25%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative: Clinique Beyond Perfecting Foundation + Concealer CN 74 Beige

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
83out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Best price
$41SephoraSephora
$15 less (27%)

Your shade $56 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $46Ulta BeautyUlta Beauty(product price)$10 less (18%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    High confidence· Digital match

    View match
  2. #4 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Cool
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed

    Retailer shade note: medium tan with neutral to rosy undertone for medium to light tan skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Milos SF8 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Looks identical
    • Medium · Cool · rosy undertone

    $38

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Looks identical
    • Medium · Cool undertone

    $30

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Very close colour
    • Medium · Cool undertone

    $34

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

  6. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 38N Medium-Tan Neutral, against ILIA True Skin Serum Foundation in Milos SF8. Every attribute compared, with its share of the score.

ComparedYour shadeMilos SF8Closest shade match38N Medium-Tan NeutralScore
Shade match55% of overall98
Colour98#d29572#d69672Looks identicalColour difference 0.8 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveNormal, combination, oilyBoth marketed for normal skin
Overall match 79/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 38N Medium-Tan Neutral.

Same or better

  • $14 less
  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Clinique Beyond Perfecting Foundation + Concealer in CN 74 Beige, against ILIA True Skin Serum Foundation in Milos SF8. Every attribute compared, with its share of the score.

ComparedYour shadeMilos SF8Closest overall alternativeCN 74 BeigeScore
Shade match55% of overall91
Colour91#d29572#ca9677Very close colourColour difference 2.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, oilyBoth marketed for normal/​dry skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Beyond Perfecting Foundation + Concealer in CN 74 Beige.

Same or better

  • $15 less
  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same natural finish
  • Full rather than medium coverage
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 38N Medium-Tan Neutral

Best price
$42SephoraSephora
$14 less (25%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative

Clinique Beyond Perfecting Foundation + Concealer CN 74 Beige

Best price
$41SephoraSephora
$15 less (27%)

Your shade $56 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.