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True Skin Serum Foundation Milos SF8 dupes and alternatives ILIA

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free6No drying alcohol6Vegan2Cruelty-free6Oil-free0With SPF0Mineral4

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Only showing matches with medium coverage, in stick form, without talc.

  • 6 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Ulta Beauty Collection Moisturizing Complexion Stick Medium To Tan Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ILIA
Milos SF8Change shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Ulta Beauty Collection
Medium To Tan Cool
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$40 less (71%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Cinnamon 5C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ILIA
Milos SF8Change shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
LIXR Beauty
Cinnamon 5C
Depth and undertone: Medium · Cool
Finish and coverage: Medium coverage
Overall match
94out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
28
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$20 less (36%)

Your shade $56 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Maple 8.25 N
    Shade match 76
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for sensitive skin

    Retailer shade note: medium deep with golden bronze undertones

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    24N Cypress
    Shade match 87
    $50SephoraSephora$6 less (11%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Sunset 5W
    Shade match 74
    $36SephoraSephora$20 less (36%)

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    28

    Very close colour · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for normal/sensitive skin

    Retailer shade note: medium / deep - warm

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    20N Iroko
    Shade match 85
    $50SephoraSephora$6 less (11%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: Medium with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Milos SF8 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Looks identical
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Looks identical
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Very close colour
    • Medium · Cool undertone

    $34

    SephoraView at Sephora
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Cool, against ILIA True Skin Serum Foundation in Milos SF8. Every attribute compared, with its share of the score.

ComparedYour shadeMilos SF8Closest shade matchMedium To Tan CoolScore
Shade match55% of overall96
Colour94#d29572#cc9572Very close colourColour difference 1.6 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Moisturizing Complexion Stick in Medium To Tan Cool.

Same or better

  • $40 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect

Different

  • No skin-like finish claimed
  • No long-wear claim
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Cinnamon 5C, against ILIA True Skin Serum Foundation in Milos SF8. Every attribute compared, with its share of the score.

ComparedYour shadeMilos SF8Closest overall alternativeCinnamon 5CScore
Shade match55% of overall95
Colour93#d29572#ca916fVery close colourColour difference 1.7 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finishnot comparableNaturalNot listedNot comparedFinish not listed for one product
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall28
Skin type28Normal, dry, sensitiveDry, combination, oilyBoth marketed for dry skin
Overall match 94/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Cinnamon 5C.

Same or better

  • $20 less
  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Not marketed for normal/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Moisturizing Complexion Stick Medium To Tan Cool

Match price
$16Ulta BeautyUlta Beauty
$40 less (71%)

Your shade $56 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Cinnamon 5C

Best price
$36SephoraSephora
$20 less (36%)

Your shade $56 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.