Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Formulation
Preferences
15 of 31 matches
Only showing matches made for sensitive skin, without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $56 at Sephora
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $56 at Sephora
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$51.50View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$15 less (27%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: fair neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephora$4 less (7%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo skin-like finish claimedContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Contains drying alcohol
Retailer shade note: with rosy undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$29.40 less (53%)Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneLight-medium rather than medium coverageNo long-wear claim
Looks identical · Light-medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Light-medium rather than medium coverage · No long-wear claim
Retailer shade note: ivory
Medium confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beauty$26.60View at Ulta BeautyUlta Beauty$37.01 less (66%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beauty$18.99View at Ulta Beauty
CVS$18.99View at CVSUlta Beauty$37.01 less (66%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$18.99View at CVSSephora$17 less (30%)Matches: Near-identical swatch colourSame natural finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very fair complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$2 less (4%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44 less (79%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly deeperSlightly warmer undertoneNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$8 less (14%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishLight rather than medium coverageNo long-wear claim
Very close colour · Matte · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · No long-wear claim
Retailer shade note: fair neutral
Medium confidence· Digital match
Poom Natural Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame neutral undertone
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (20%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Retailer shade note: level-two fair with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephora$17 less (30%)Matches: Very close colourSame natural finishBoth claim long-wearing
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty$14 less (25%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: extra fair with neutral undertone for very pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyShowing 12 of 13 matches
The closest shade to ILIA True Skin Serum Foundation Mindoro SF.25 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
0.5N
$38
00 Neutral
$42
Cloud
$36
13.0 Light Natural
$30
CN 10 Alabaster
$22
Chantilly
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Charlotte Tilbury Airbrush Flawless Foundation in 1 Neutral, against ILIA True Skin Serum Foundation in Mindoro SF.25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Foundation in 1 Neutral.
4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Kryolan Professional Makeup Natural Fluid Foundation in NN 4, against ILIA True Skin Serum Foundation in Mindoro SF.25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kryolan Professional Makeup Natural Fluid Foundation in NN 4.
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Charlotte Tilbury Airbrush Flawless Foundation 1 Neutral
SephoraYour shade $56 at Sephora
Kryolan Professional Makeup Natural Fluid Foundation NN 4
Ulta BeautyYour shade $56 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
