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True Skin Serum Foundation Mindoro SF.25 dupes and alternatives ILIA

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

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  • Liquid0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

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Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage, with a matte finish.

  • 2 matches have no finish listed and are not shown.

Closest shade matchClosest overall alternative: Poom Natural Glow Hydrating Foundation #100 - Fair Neutral

The equivalent shade and the most similar foundation overall.

Your shade
ILIA
Mindoro SF.25Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Medium coverage
The match
Poom
#100 - Fair Neutral
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Light coverage
Overall match
84out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
75
Wear (Wear & performance)
60
Skin (Skin suitability)
84
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$48Ulta BeautyUlta Beauty
$8 less (14%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Mindoro SF.25 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Looks identical
    • Very fair · Neutral undertone

    $38

    SephoraView at Sephora
  2. Dior Forever Skin Correct Full-Coverage Concealer

    00 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 00 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

    SephoraView at Sephora
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cloud

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cloud

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 13.0 Light Natural

    • Very close colour
    • Very fair · Neutral undertone

    $30

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    CN 10 Alabaster

    Clinique Even Better All-Over Concealer + Eraser, shade CN 10 Alabaster

    • Very close colour
    • Very fair · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  6. NARS Soft Matte Complete Concealer

    Chantilly

    NARS Soft Matte Complete Concealer, shade Chantilly

    • Very close colour
    • Very fair · Neutral undertone

    $36

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral, against ILIA True Skin Serum Foundation in Mindoro SF.25. Every attribute compared, with its share of the score.

ComparedYour shadeMindoro SF.25Closest match#100 - Fair NeutralScore
Shade match55% of overall95
Colour93#f1d9c3#f8e0c8Very close colourColour difference 1.7 (0 is identical)
Depth96Very fairVery fairSameDepth difference: 2.7
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared75
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Poom Natural Glow Hydrating Foundation in #100 - Fair Neutral.

Same or better

  • $8 less
  • Very close colour
  • Same neutral undertone
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone high vs moderate
View full match

Where to buy #100 - Fair Neutral

Best price
$48Ulta BeautyUlta Beauty
$8 less (14%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.