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True Skin Serum Foundation Molokai. SF2.5 dupes and alternatives ILIA

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 2W1 Macadamia

The equivalent shade: scored on colour, depth and undertone only.

Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Best price
$54SephoraSephora
$2 less (4%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative: Palladio Beauty Build + Blend Foundation Stick Golden Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
95out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$14.99Ulta BeautyUlta Beauty
$41.01 less (73%)

Your shade $56 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Fair 10 G
    Shade match 96
    $49SephoraSephora$7 less (13%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: fair with golden undertones

    High confidence· Digital match

    View match
  2. #4 · Palladio Beauty

    Build + Blend Foundation Stick

    Natural Ivory
    Shade match 90
    $14.99Ulta BeautyUlta Beauty$41.01 less (73%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · Palladio Beauty

    Build + Blend Foundation Stick

    Natural Beige
    Shade match 89
    $14.99Ulta BeautyUlta Beauty$41.01 less (73%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Contains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    50

    Looks identical · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    3.5
    Shade match 96
    $60SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $44SephoraSephora$12 less (21%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: warm peach

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $32SephoraSephora$24 less (43%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for normal/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral honey

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 46 Golden Neutral
    Shade match 94
    $39SephoraSephora$17 less (30%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    21 Light Neutral
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$48 less (86%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Dior

    Forever Hydra Nude Foundation

    1N Neutral
    Shade match 89
    $60Ulta BeautyUlta BeautyCosts $4 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $39Ulta BeautyUlta Beauty(product price)$17 less (30%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    227 GOLDEN BEIGE
    Shade match 96
    $14.78WalmartWalmart$41.22 less (74%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Molokai. SF2.5 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    14.0 Light Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 14.0 Light Tan

    • Looks identical
    • Light · Warm undertone

    $30

  2. Tarte Shape Tape Full Coverage Matte Concealer

    27S light-medium sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27S light-medium sand

    • Very close colour
    • Light · Warm · golden undertone

    $32

  3. Dior Forever Skin Correct Full-Coverage Concealer

    1W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1W Warm

    • Very close colour
    • Light · Warm · yellow undertone

    $42

  4. Rare Beauty Liquid Touch Brightening Concealer

    250W

    Rare Beauty Liquid Touch Brightening Concealer, shade 250W

    • Very close colour
    • Light medium · Warm · peach undertone

    $24

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cotton 2

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cotton 2

    • Very close colour
    • Light · Warm · golden undertone

    $39

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    220 Buff C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 220 Buff C

    • Very close colour
    • Light · Warm undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2W1 Macadamia, against ILIA True Skin Serum Foundation in Molokai. SF2.5. Every attribute compared, with its share of the score.

ComparedYour shadeMolokai. SF2.5Closest shade match2W1 MacadamiaScore
Shade match55% of overall97
Colour96#e5bb95#ebbd96Looks identicalColour difference 1.3 (0 is identical)
Depth97LightLightSameDepth difference: 1.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 87/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 2W1 Macadamia.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basehigh siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs none

Why the closest overall alternative works

Palladio Beauty Build + Blend Foundation Stick in Golden Honey, against ILIA True Skin Serum Foundation in Molokai. SF2.5. Every attribute compared, with its share of the score.

ComparedYour shadeMolokai. SF2.5Closest overall alternativeGolden HoneyScore
Shade match55% of overall96
Colour95#e5bb95#e0b68eLooks identicalColour difference 1.5 (0 is identical)
Depth96LightLightSameDepth difference: 2.6
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finishnot comparableNaturalNot listedNot comparedFinish not listed for one product
Coverage100MediumMediumSameSame medium coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 95/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Palladio Beauty Build + Blend Foundation Stick in Golden Honey.

Same or better

  • $41.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basehigh siliconehigh silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone high vs high

Where to buy

Closest shade match

Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation 2W1 Macadamia

Best price
$54SephoraSephora
$2 less (4%)

Your shade $56 at Sephora

SephoraView at Sephora

Closest overall alternative

Palladio Beauty Build + Blend Foundation Stick Golden Honey

Best price
$14.99Ulta BeautyUlta Beauty
$41.01 less (73%)

Your shade $56 at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.