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True Skin Serum Foundation Sable SF.5 dupes and alternatives ILIA

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Fair

The equivalent shade and the most similar foundation overall.

Overall match
90out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
84
Shade match
93out of 100
Colour
96
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$41Ulta BeautyUlta Beauty
$15 less (27%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: fairest with neutral undertones

    High confidence· Digital match

    View match
  2. #3 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NO 2
    Shade match 88
    $51.50Ulta BeautyUlta Beauty(product price)$4.50 less (8%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Olive rather than neutral undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than neutral undertone · Light rather than medium coverage · No long-wear claim

    Retailer shade note: Olive

    Medium confidence· Digital match

    View match
  3. #4 · Revolution Beauty

    Skin Silk Serum Foundation

    F1
    Shade match 93
    $15Ulta BeautyUlta Beauty(product price)$41 less (73%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Contains listed fragrance

    Retailer shade note: For fair skin tones with a yellow undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ILIA True Skin Serum Foundation Sable SF.5 (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N00

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N00

    • Looks identical
    • Very fair · Neutral · neutral golden undertone

    $35

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Looks identical
    • Very fair · Neutral undertone

    $38

  3. Dior Forever Skin Correct Full-Coverage Concealer

    1 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 1 Neutral

    • Looks identical
    • Very fair · Neutral undertone

    $42

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 13.0 Light Natural

    • Looks identical
    • Very fair · Neutral undertone

    $30

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC10

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC10

    • Very close colour
    • Very fair · Neutral undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Whipped Cream 0.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Whipped Cream 0.1 Golden

    • Very close colour
    • Very fair · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Fair, against ILIA True Skin Serum Foundation in Sable SF.5. Every attribute compared, with its share of the score.

ComparedYour shadeSable SF.5Closest matchFairScore
Shade match55% of overall93
Colour96#f1d5bb#f5d5b9Looks identicalColour difference 1.3 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 90/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Fair.

Same or better

  • $15 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basehigh siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapUnknown-based vs water-based; silicone high vs high

Where to buy Fair

Best price
$41Ulta BeautyUlta Beauty
$15 less (27%)

Your shade $56 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.