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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light dupes and alternatives IT Cosmetics

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc or alcohol denat.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 12N fair neutral

The equivalent shade: scored on colour, depth and undertone only.

Shade match
96out of 100
Colour
94
Depth
95
Undertone
100
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Swan

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: fairest with neutral to rosy undertones

    High confidence· Digital match

    View match
  2. Shade match 87
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: fairest with rosy undertones

    High confidence· Digital match

    View match
  3. Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: very fair with neutral to rosy undertones

    High confidence· Digital match

    View match
  4. Shade match 84
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  5. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    8B porcelain beige
    Shade match 91
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very fair skin with cool, pink undertones

    High confidence· Digital match

    View match
  6. Shade match 89
    $42SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame natural finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    355 Vanilla
    Shade match 90
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. Shade match 88
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: ultra light with cool undertones

    High confidence· Digital match

    View match
  9. Shade match 90
    $30SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Slightly deeperMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  10. #12 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    High confidence· Digital match

    View match
  11. Shade match 84
    $42SephoraSephoraCosts $12 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    330 Ivory
    Shade match 86
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  13. Shade match 84
    $38SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: ultra light with neutral undertones

    High confidence· Digital match

    View match
  14. Shade match 83
    $39SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly deeperNot marketed for oily/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for oily/sensitive skin

    Retailer shade note: Very Fair, Cool Pink

    High confidence· Digital match

    View match
  15. Shade match 69
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: fair with golden undertones

    High confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    345 Oatmeal
    Shade match 84
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match
  17. #19 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    2 Fair
    Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Ulta Beauty Collection Complexion Crush Foundation

    Very Fair Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Very Fair Cool

    • Looks identical
    • Very fair · Cool undertone

    $16

  2. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    1C Ultimate

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 1C Ultimate

    • Looks identical
    • Very fair · Cool undertone

    $47

  3. Charlotte Tilbury Airbrush Flawless Foundation

    1 Cool

    Charlotte Tilbury Airbrush Flawless Foundation, shade 1 Cool

    • Looks identical
    • Very fair · Cool undertone

    $52

  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 2C Carlsbad

    • Very close colour
    • Very fair · Cool undertone

    $36

  5. NARS Pure Radiant Tinted Moisturizer SPF 30

    Terre Neuve

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Terre Neuve

    • Very close colour
    • Very fair · Cool undertone

    $50

  6. TIRTIR Mask Fit Red Cushion

    17C PORCELAIN

    TIRTIR Mask Fit Red Cushion, shade 17C PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light. Every attribute compared, with its share of the score.

ComparedYour shade10.5 LightClosest shade match12N fair neutralScore
Shade match55% of overall96
Colour94#f7dec8#f0d8c4Very close colourColour difference 1.5 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 3.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Swan, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light. Every attribute compared, with its share of the score.

ComparedYour shade10.5 LightClosest overall alternativeSwanScore
Shade match55% of overall88
Colour95#f7dec8#fde1c8Looks identicalColour difference 1.4 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Swan.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Shape Tape Full Coverage Matte Concealer 12N fair neutral

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Swan

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.