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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light dupes and alternatives IT Cosmetics

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol7Vegan3Cruelty-free3Oil-free0With SPF0Mineral0

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Only showing matches made for oily skin, with full coverage, without talc.

  • 2 matches have no coverage listed and are not shown.
  • 3 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 12N fair neutral

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
10.5 LightChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Full coverage
The match
Tarte
12N fair neutral
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
94
Depth
95
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Shape Tape Full Coverage Matte Concealer

    8B porcelain beige
    Shade match 91
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very fair skin with cool, pink undertones

    High confidence· Digital match

    View match
  2. #3 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    0.5C
    Shade match 88
    $38SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: ultra light with cool undertones

    High confidence· Digital match

    View match
  3. #4 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5
    Shade match 90
    $30SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Slightly deeperMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: very fair with rosy undertones

    High confidence· Digital match

    View match
  4. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    12B fair beige
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair skin with cool, pink undertones

    High confidence· Digital match

    View match
  5. #6 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    0.5N
    Shade match 84
    $38SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: ultra light with neutral undertones

    High confidence· Digital match

    View match
  6. #7 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    2 Fair
    Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly deeperMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Fair with cool undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Ulta Beauty Collection Complexion Crush Foundation

    Very Fair Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Very Fair Cool

    • Looks identical
    • Very fair · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  2. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    1C Ultimate

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 1C Ultimate

    • Looks identical
    • Very fair · Cool undertone

    $47

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Foundation

    1 Cool

    Charlotte Tilbury Airbrush Flawless Foundation, shade 1 Cool

    • Looks identical
    • Very fair · Cool undertone

    $52

    SephoraView at Sephora
  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 2C Carlsbad

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  5. NARS Pure Radiant Tinted Moisturizer SPF 30

    Terre Neuve

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Terre Neuve

    • Very close colour
    • Very fair · Cool undertone

    $50

    Ulta BeautyView at Ulta Beauty
  6. TIRTIR Mask Fit Red Cushion

    17C PORCELAIN

    TIRTIR Mask Fit Red Cushion, shade 17C PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light. Every attribute compared, with its share of the score.

ComparedYour shade10.5 LightClosest match12N fair neutralScore
Shade match55% of overall96
Colour94#f7dec8#f0d8c4Very close colourColour difference 1.5 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 3.1
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 12N fair neutral.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 12N fair neutral

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.