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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light dupes and alternatives IT Cosmetics

Very fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Medium0
  • Full0

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches in serum form, without talc.

  • 4 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer W3

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
10.5 LightChange shade
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Full coverage
The match
L'Oréal Paris
W3
Depth and undertone: Very fair · Cool
Finish and coverage: Radiant finish
Overall match
77out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
50
Wear (Wear & performance)
86
Skin (Skin suitability)
20
Shade match
93out of 100
Colour
88
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
$13.01 less (43%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light (Very fair · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Ulta Beauty Collection Complexion Crush Foundation

    Very Fair Cool

    Ulta Beauty Collection Complexion Crush Foundation, shade Very Fair Cool

    • Looks identical
    • Very fair · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty
  2. Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation

    1C Ultimate

    Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation, shade 1C Ultimate

    • Looks identical
    • Very fair · Cool undertone

    $47

    Ulta BeautyView at Ulta Beauty
  3. Charlotte Tilbury Airbrush Flawless Foundation

    1 Cool

    Charlotte Tilbury Airbrush Flawless Foundation, shade 1 Cool

    • Looks identical
    • Very fair · Cool undertone

    $52

    SephoraView at Sephora
  4. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    2C Carlsbad

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 2C Carlsbad

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  5. NARS Pure Radiant Tinted Moisturizer SPF 30

    Terre Neuve

    NARS Pure Radiant Tinted Moisturizer SPF 30, shade Terre Neuve

    • Very close colour
    • Very fair · Cool undertone

    $50

    Ulta BeautyView at Ulta Beauty
  6. TIRTIR Mask Fit Red Cushion

    17C PORCELAIN

    TIRTIR Mask Fit Red Cushion, shade 17C PORCELAIN

    • Looks identical
    • Very fair · Cool undertone

    $25

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Radiant Serum Concealer in W3, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light. Every attribute compared, with its share of the score.

ComparedYour shade10.5 LightClosest matchW3Score
Shade match55% of overall93
Colour88#f7dec8#ffdec4Very close colourColour difference 2.6 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared50
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall20
Skin type20Normal, dry, combination, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 77/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in W3.

Same or better

  • $13.01 less
  • Very close colour
  • Same cool undertone
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Not marketed for normal/dry/combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high
View full match

Where to buy W3

Match price
$16.99Ulta BeautyUlta Beauty
$13.01 less (43%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.