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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 11.0 Light Nude dupes and alternatives IT Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

  • Matte1
  • Natural0
  • Radiant0
  • Luminous0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form, without talc.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NARS Soft Matte Complete Concealer Custard

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
11.0 Light NudeChange shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
NARS
Custard
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
62
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Shade match
90out of 100
Colour
84
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 11.0 Light Nude (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Charlotte Tilbury Beautiful Skin Medium Coverage Foundation

    3 Neutral

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 3 Neutral

    • Looks identical
    • Fair · Neutral undertone

    $52

    SephoraView at Sephora
  2. Dior Forever Natural Matte Velvet Compact Foundation

    1,5N IN

    Dior Forever Natural Matte Velvet Compact Foundation, shade 1,5N IN

    • Looks identical
    • Fair · Neutral undertone

    $64

    SephoraView at Sephora
  3. Revolution Beauty Superfix Blur Longwear Foundation

    F1N

    Revolution Beauty Superfix Blur Longwear Foundation, shade F1N

    • Looks identical
    • Fair · Neutral undertone

    $9.80

    Ulta BeautyView at Ulta Beauty
  4. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    2.5N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 2.5N

    • Looks identical
    • Fair · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty
  5. Ogee Complexion Perfecting Serum Foundation

    Linden 1.25N

    Ogee Complexion Perfecting Serum Foundation, shade Linden 1.25N

    • Looks identical
    • Light · Neutral undertone

    $49

    Ulta BeautyView at Ulta Beauty
  6. L'Oréal Paris True Match Super-Blendable Foundation

    N2 Neutral Light

    L'Oréal Paris True Match Super-Blendable Foundation, shade N2 Neutral Light

    • Looks identical
    • Fair · Neutral undertone

    $13.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Soft Matte Complete Concealer in Custard, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 11.0 Light Nude. Every attribute compared, with its share of the score.

ComparedYour shade11.0 Light NudeClosest matchCustardScore
Shade match55% of overall90
Colour84#e6c8b0#efccabClose colourColour difference 3.1 (0 is identical)
Depth96FairFairSameDepth difference: 2.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Custard.

Same or better

  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high
View full match

Where to buy Custard

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.