Beautler.Your beauty butler

Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural (for neutral undertones) dupes and alternatives IT Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol4Vegan3Cruelty-free3Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

4 of 31

Only showing matches with full coverage, with a matte finish, without talc.

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC10

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
13.0 Light Natural (for neutral undertones)Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
MAC Cosmetics
NC10
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
89
Depth
89
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $16 more

Your shade $14 at Sephora

SephoraView at Sephora

Closest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 20S light sand

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
13.0 Light Natural (for neutral undertones)Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Tarte
20S light sand
Depth and undertone: Fair · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
70
Wear (Wear & performance)
82
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $18 more

Your shade $14 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    20B light
    Shade match 88
    $32SephoraSephoraCosts $18 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with cool, pink undertones

    High confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral
    Shade match 84
    $32SephoraSephoraCosts $18 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural (for neutral undertones) (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Revolution Beauty Superfix Blur Longwear Foundation

    F1N

    Revolution Beauty Superfix Blur Longwear Foundation, shade F1N

    • Looks identical
    • Fair · Neutral undertone

    $9.80

    Ulta BeautyView at Ulta Beauty
  2. Refy Skin Base Hydrating Gel Skin Tint

    130N

    Refy Skin Base Hydrating Gel Skin Tint, shade 130N

    • Looks identical
    • Fair · Neutral undertone

    $40

    SephoraView at Sephora
  3. Dior Forever Natural Matte Velvet Compact Foundation

    1,5N IN

    Dior Forever Natural Matte Velvet Compact Foundation, shade 1,5N IN

    • Looks identical
    • Fair · Neutral undertone

    $64

    SephoraView at Sephora
  4. Charlotte Tilbury Beautiful Skin Medium Coverage Foundation

    3 Neutral

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 3 Neutral

    • Looks identical
    • Fair · Neutral undertone

    $52

    SephoraView at Sephora
  5. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    2.5N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 2.5N

    • Very close colour
    • Fair · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty
  6. Givenchy Prisme Libre Glow Serum Blurring Foundation

    3N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 3N

    • Looks identical
    • Fair · Neutral undertone

    $63

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural (for neutral undertones). Every attribute compared, with its share of the score.

ComparedYour shade13.0 Light Natural (for neutral undertones)Closest shade matchNC10Score
Shade match55% of overall92
Colour89#e7cab4#f3d3baVery close colourColour difference 2.5 (0 is identical)
Depth89FairVery fairCloseDepth difference: 4.8
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveDry, normal, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 81/100Shade match 92/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • Matte finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Tarte Shape Tape Full Coverage Matte Concealer in 20S light sand, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural (for neutral undertones). Every attribute compared, with its share of the score.

ComparedYour shade13.0 Light Natural (for neutral undertones)Closest overall alternative20S light sandScore
Shade match55% of overall89
Colour96#e7cab4#e7c9b0Looks identicalColour difference 1.1 (0 is identical)
Depth99FairFairSameDepth difference: 0.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 82/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 20S light sand.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Slightly warmer undertone
  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer NC10

Best price
$30SephoraSephora
Costs $16 more

Your shade $14 at Sephora

SephoraView at Sephora

Closest overall alternative

Tarte Shape Tape Full Coverage Matte Concealer 20S light sand

Best price
$32SephoraSephora
Costs $18 more

Your shade $14 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.