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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural (for neutral undertones) dupes and alternatives IT Cosmetics

Fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in cream form.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 04 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
13.0 Light Natural (for neutral undertones)Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Kosas
Tone 04 N
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Shade match
93out of 100
Colour
95
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $18 more

Your shade $14 at Sephora

SephoraView at Sephora

Closest overall alternative: NARS Soft Matte Complete Concealer Custard

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
13.0 Light Natural (for neutral undertones)Change shade
Depth and undertone: Fair · Neutral
Finish and coverage: Natural · Full coverage
The match
NARS
Custard
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
79out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
62
Wear (Wear & performance)
82
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $22 more

Your shade $14 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural (for neutral undertones) (Fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Revolution Beauty Superfix Blur Longwear Foundation

    F1N

    Revolution Beauty Superfix Blur Longwear Foundation, shade F1N

    • Looks identical
    • Fair · Neutral undertone

    $9.80

    Ulta BeautyView at Ulta Beauty
  2. Refy Skin Base Hydrating Gel Skin Tint

    130N

    Refy Skin Base Hydrating Gel Skin Tint, shade 130N

    • Looks identical
    • Fair · Neutral undertone

    $40

    SephoraView at Sephora
  3. Dior Forever Natural Matte Velvet Compact Foundation

    1,5N IN

    Dior Forever Natural Matte Velvet Compact Foundation, shade 1,5N IN

    • Looks identical
    • Fair · Neutral undertone

    $64

    SephoraView at Sephora
  4. Charlotte Tilbury Beautiful Skin Medium Coverage Foundation

    3 Neutral

    Charlotte Tilbury Beautiful Skin Medium Coverage Foundation, shade 3 Neutral

    • Looks identical
    • Fair · Neutral undertone

    $52

    SephoraView at Sephora
  5. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    2.5N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 2.5N

    • Very close colour
    • Fair · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty
  6. Givenchy Prisme Libre Glow Serum Blurring Foundation

    3N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 3N

    • Looks identical
    • Fair · Neutral undertone

    $63

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 04 N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural (for neutral undertones). Every attribute compared, with its share of the score.

ComparedYour shade13.0 Light Natural (for neutral undertones)Closest shade matchTone 04 NScore
Shade match55% of overall93
Colour95#e7cab4#e7cbb2Looks identicalColour difference 1.5 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 75/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 04 N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none
View full match

Why the closest overall alternative works

NARS Soft Matte Complete Concealer in Custard, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural (for neutral undertones). Every attribute compared, with its share of the score.

ComparedYour shade13.0 Light Natural (for neutral undertones)Closest overall alternativeCustardScore
Shade match55% of overall87
Colour80#e7cab4#efccabClose colourColour difference 3.7 (0 is identical)
Depth98FairFairSameDepth difference: 1.4
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 79/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Soft Matte Complete Concealer in Custard.

Same or better

  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 04 N

Best price
$32SephoraSephora
Costs $18 more

Your shade $14 at Sephora

SephoraView at Sephora

Closest overall alternative

NARS Soft Matte Complete Concealer Custard

Best price
$36SephoraSephora
Costs $22 more

Your shade $14 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.