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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural dupes and alternatives IT Cosmetics

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free1Oil-free, applied. RemoveWith SPF0Mineral0

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Only showing matches with full coverage, oil-free.

  • 29 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 185

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
13.0 Light NaturalChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
185
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Shade match
79out of 100
Colour
83
Depth
86
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Youngblood BeyondBlur Skin Perfecting Foundation

    LC4

    Youngblood BeyondBlur Skin Perfecting Foundation, shade LC4

    • Looks identical
    • Very fair · Neutral undertone

    $58

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  2. NARS Natural Radiant Longwear Foundation

    Mont Blanc - Light 2

    NARS Natural Radiant Longwear Foundation, shade Mont Blanc - Light 2

    • Looks identical
    • Fair · Neutral undertone

    $55

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  3. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    19N N-Light

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 19N N-Light

    • Looks identical
    • Very fair · Neutral undertone

    $32

    SephoraView at Sephora
  4. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    1 Fair

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 1 Fair

    • Looks identical
    • Very fair · Neutral undertone

    $48

    SephoraView at Sephora
  5. Givenchy Prisme Libre Glow Serum Blurring Foundation

    3N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 3N

    • Looks identical
    • Fair · Neutral undertone

    $63

    SephoraView at Sephora
  6. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    1N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 1N

    • Looks identical
    • Very fair · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 185, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural. Every attribute compared, with its share of the score.

ComparedYour shade13.0 Light NaturalClosest match185Score
Shade match55% of overall79
Colour83#f0d2ba#feddbfClose colourColour difference 3.2 (0 is identical)
Depth86Very fairVery fairSameDepth difference: 5.6
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone65NeutralWarm · yellowSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 82/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 185.

Same or better

  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Slightly warmer undertone
  • Matte finish instead of natural
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 185

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.