Beautler.Your beauty butler

Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural dupes and alternatives IT Cosmetics

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free10No drying alcohol10Vegan3Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

10 of 30

Only showing matches made for normal skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 110N

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
13.0 Light NaturalChange shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
110N
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
83out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
61
Wear (Wear & performance)
86
Skin (Skin suitability)
80
Shade match
93out of 100
Colour
96
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    0W1
    Shade match 83
    $34SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 02 Breeze
    Shade match 90
    $22$32SephoraSephora$8 less (27%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 18 Cream Whip
    Shade match 89
    $22$32SephoraSephora$8 less (27%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Clinique

    Even Better All-Over Concealer + Eraser

    CN 10 Alabaster
    Shade match 89
    $22$32SephoraSephora$8 less (27%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly lighterMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · NARS

    Soft Matte Complete Concealer

    Madeleine
    Shade match 90
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L2.3 - Light with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · Rare Beauty

    Liquid Touch Brightening Concealer

    140C
    Shade match 87
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · NARS

    Soft Matte Complete Concealer

    Crème Brulee
    Shade match 90
    $36SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: L2.5 - Light with cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · NARS

    Soft Matte Complete Concealer

    Custard
    Shade match 89
    $36SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: M1 - Medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. #10 · Rare Beauty

    Liquid Touch Brightening Concealer

    120C
    Shade match 87
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly cooler undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with cool beige undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 13.0 Light Natural (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Youngblood BeyondBlur Skin Perfecting Foundation

    LC4

    Youngblood BeyondBlur Skin Perfecting Foundation, shade LC4

    • Looks identical
    • Very fair · Neutral undertone

    $58

    Ulta BeautyView at Ulta Beauty
  2. NARS Natural Radiant Longwear Foundation

    Mont Blanc - Light 2

    NARS Natural Radiant Longwear Foundation, shade Mont Blanc - Light 2

    • Looks identical
    • Fair · Neutral undertone

    $55

    SephoraView at Sephora
  3. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    19N N-Light

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 19N N-Light

    • Looks identical
    • Very fair · Neutral undertone

    $32

    SephoraView at Sephora
  4. Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    1 Fair

    Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, shade 1 Fair

    • Looks identical
    • Very fair · Neutral undertone

    $48

    SephoraView at Sephora
  5. Givenchy Prisme Libre Glow Serum Blurring Foundation

    3N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 3N

    • Looks identical
    • Fair · Neutral undertone

    $63

    SephoraView at Sephora
  6. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    1N

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 1N

    • Looks identical
    • Very fair · Neutral undertone

    $35

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 110N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 13.0 Light Natural. Every attribute compared, with its share of the score.

ComparedYour shade13.0 Light NaturalClosest match110NScore
Shade match55% of overall93
Colour96#f0d2ba#f4d5bfLooks identicalColour difference 1.3 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveOily, dry, combination, normalBoth marketed for normal/​dry/​combination/​oily skin
Overall match 83/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 110N.

Same or better

  • $6 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 110N

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.