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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.0 Light Tan dupes and alternatives IT Cosmetics

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan3Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without talc.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 190W

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
14.0 Light TanChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
190W
Depth and undertone: Light · Warm · golden
Finish and coverage: Radiant · Medium coverage
Overall match
84out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
61
Wear (Wear & performance)
86
Skin (Skin suitability)
80
Shade match
95out of 100
Colour
92
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    1N0
    Shade match 86
    $34SephoraSephoraCosts $4 more

    Matches: Similar undertone (neutral vs warm)Same natural finishBoth claim not settling into lines

    Differences: Medium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: fair with warm neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    250W
    Shade match 91
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light medium with warm peach undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    170W
    Shade match 89
    $24SephoraSephora$6 less (20%)

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Olive rather than warm undertoneRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Olive rather than warm undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: light with warm olive undertones

    Medium confidence· Digital match

    View match
  4. #5 · NARS

    Soft Matte Complete Concealer

    Ginger
    Shade match 90
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneClaims a blurring effectBoth claim not settling into lines

    Differences: Matte rather than natural finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: M2 - Medium with warm undertones, and a golden tone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.0 Light Tan (Light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD31

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD31

    • Looks identical
    • Light · Warm · golden undertone

    $81

    Ulta BeautyView at Ulta Beauty
  2. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    25H Light Honey

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 25H Light Honey

    • Looks identical
    • Light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD21

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD21

    • Looks identical
    • Light · Warm · golden undertone

    $69

    Ulta BeautyView at Ulta Beauty
  4. ILIA True Skin Serum Foundation

    Molokai. SF2.5

    ILIA True Skin Serum Foundation, shade Molokai. SF2.5

    • Looks identical
    • Light · Warm undertone

    $56

    SephoraView at Sephora
  5. Live Tinted HUESTICK Complexion Stick

    17 Light

    Live Tinted HUESTICK Complexion Stick, shade 17 Light

    • Looks identical
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Skin-Improving Foundation SPF 25

    Light Neutral Warm 130

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Light Neutral Warm 130

    • Looks identical
    • Light · Warm · yellow undertone

    $45

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 190W, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan. Every attribute compared, with its share of the score.

ComparedYour shade14.0 Light TanClosest match190WScore
Shade match55% of overall95
Colour92#e1bc99#e4c29dVery close colourColour difference 2.0 (0 is identical)
Depth96LightLightSameDepth difference: 2.7
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveOily, dry, combination, normalBoth marketed for normal/​dry/​combination/​oily skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 190W.

Same or better

  • $6 less
  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Radiant finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 190W

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.