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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.0 Light Tan dupes and alternatives IT Cosmetics

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol10Vegan, applied. RemoveCruelty-free10Oil-free0With SPF0Mineral0

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10 of 30

Only showing matches with full coverage, vegan.

  • 17 matches have no vegan claim listed and are not shown.

Closest shade match: Tarte Shape Tape Full Coverage Matte Concealer 35H medium honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
14.0 Light TanChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
Tarte
35H medium honey
Depth and undertone: Light · Warm · peach
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
14.0 Light TanChange shade
Depth and undertone: Light · Warm
Finish and coverage: Natural · Full coverage
The match
Too Faced
Shortbread
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
90out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Warm
    Shade match 88
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Beige
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: light with golden beige undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Peach
    Shade match 88
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: medium light with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27S light-medium sand
    Shade match 95
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · e.l.f. Cosmetics

    16HR Camo Concealer

    Medium Beige
    Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: medium w/ golden beige undertone

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    34S medium sand
    Shade match 93
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Beige
    Shade match 80
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    16HR Camo Concealer

    Light Ivory
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Similar undertone (neutral vs warm)Same full coverageBoth claim not settling into lines

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: light w/ warm-neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 14.0 Light Tan (Light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Chanel N°1 DE CHANEL Revitalizing Foundation

    BD31

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BD31

    • Looks identical
    • Light · Warm · golden undertone

    $81

    Ulta BeautyView at Ulta Beauty
  2. Tarte Amazonian Clay 16-Hour Full Coverage Foundation

    25H Light Honey

    Tarte Amazonian Clay 16-Hour Full Coverage Foundation, shade 25H Light Honey

    • Looks identical
    • Light · Warm · peach undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD21

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD21

    • Looks identical
    • Light · Warm · golden undertone

    $69

    Ulta BeautyView at Ulta Beauty
  4. ILIA True Skin Serum Foundation

    Molokai. SF2.5

    ILIA True Skin Serum Foundation, shade Molokai. SF2.5

    • Looks identical
    • Light · Warm undertone

    $56

    SephoraView at Sephora
  5. Live Tinted HUESTICK Complexion Stick

    17 Light

    Live Tinted HUESTICK Complexion Stick, shade 17 Light

    • Looks identical
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. Kosas Revealer Skin-Improving Foundation SPF 25

    Light Neutral Warm 130

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Light Neutral Warm 130

    • Looks identical
    • Light · Warm · yellow undertone

    $45

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan. Every attribute compared, with its share of the score.

ComparedYour shade14.0 Light TanClosest shade match35H medium honeyScore
Shade match55% of overall95
Colour93#e1bc99#e8bf9dVery close colourColour difference 1.8 (0 is identical)
Depth96LightLightSameDepth difference: 2.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared82
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 35H medium honey.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 14.0 Light Tan. Every attribute compared, with its share of the score.

ComparedYour shade14.0 Light TanClosest overall alternativeShortbreadScore
Shade match55% of overall89
Colour85#e1bc99#f0c59dClose colourColour difference 3.0 (0 is identical)
Depth87LightFairCloseDepth difference: 5.3
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 90/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Shortbread.

Same or better

  • Same warm undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Tarte Shape Tape Full Coverage Matte Concealer 35H medium honey

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Shortbread

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.