Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium dupes and alternatives IT Cosmetics
4.2 (7,617)·Light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Same full coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
89
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with cool undertones
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Slightly lighter· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
89
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
Matches: Near-identical swatch colour· Same natural finish· Same full coverage
Differences: Slightly warmer undertone· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
89
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with warm peach undertones
Matches: Near-identical swatch colour· Same natural finish· Same full coverage
Differences: Slightly warmer undertone· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
89
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with warm undertones
Matches: Same neutral undertone· Same natural finish· Same full coverage
Differences: Slightly lighter· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
87
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: very fair skin with neutral undertones
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
87
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: fair skin with cool pink undertones
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly lighter· Slightly cooler undertone· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with cool rosy undertones
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Dior Forever Skin Correct Full-Coverage Concealer in 2 Neutral, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium. Every attribute compared, with its share of the score.
ComparedYour shade20.0 MediumClosest shade match2 NeutralHow they compareScore
Shade match55% of overall99
Colour60%98#dbb79d#dcb89cLooks identicalColour difference 0.8 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.4
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Normal, dry, combination, oily, sensitiveNormalBoth marketed for normal skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Light Beige, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium. Every attribute compared, with its share of the score.
ComparedYour shade20.0 MediumClosest overall alternativeLight BeigeHow they compareScore
Shade match55% of overall91
Colour60%85#dbb79d#e1b393Very close colourColour difference 3.0 (0 is identical)
Overall match 91/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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