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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium dupes and alternatives IT Cosmetics

Light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol4Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches made for oily skin, with full coverage, without talc.

  • 2 matches have no skin type listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer N12

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
20.0 MediumChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
The match
MAC Cosmetics
N12
Depth and undertone: Light · Neutral
Finish and coverage: Matte · Full coverage
Shade match
88out of 100
Colour
82
Depth
91
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
20.0 MediumChange shade
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
The match
Estée Lauder
2N
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
81out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
89
Wear (Wear & performance)
51
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    3C
    Shade match 87
    $38SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishSame full coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium with cool rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    29N light-medium
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 20.0 Medium (Light · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    125

    Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation, shade 125

    • Looks identical
    • Light · Neutral undertone

    $44

    SephoraView at Sephora
  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Light Neutral

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Light Neutral

    • Looks identical
    • Light · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty
  3. Givenchy Prisme Libre Glow Serum Blurring Foundation

    4N

    Givenchy Prisme Libre Glow Serum Blurring Foundation, shade 4N

    • Looks identical
    • Light · Neutral undertone

    $63

    SephoraView at Sephora
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    N18

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade N18

    • Looks identical
    • Light · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. PÜR 4-in-1 Tinted Moisturizer SPF 20

    Fair Ivory LN2

    PÜR 4-in-1 Tinted Moisturizer SPF 20, shade Fair Ivory LN2

    • Looks identical
    • Light · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty
  6. Well People Skinforia Serum Foundation

    16 Light Neutral

    Well People Skinforia Serum Foundation, shade 16 Light Neutral

    • Close depth, colour not measured
    • Light · Neutral undertone

    $30

    TargetView at Target

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in N12, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium. Every attribute compared, with its share of the score.

ComparedYour shade20.0 MediumClosest shade matchN12Score
Shade match55% of overall88
Colour82#dbb79d#ebbd9eClose colourColour difference 3.4 (0 is identical)
Depth91LightLightSameDepth difference: 4.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveDry, normal, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 79/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in N12.

Same or better

  • Same neutral undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Matte finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 20.0 Medium. Every attribute compared, with its share of the score.

ComparedYour shade20.0 MediumClosest overall alternative2NScore
Shade match55% of overall87
Colour81#dbb79d#eabe9cClose colourColour difference 3.5 (0 is identical)
Depth90LightLightSameDepth difference: 4.4
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 81/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2N.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer N12

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2N

Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.