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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan dupes and alternatives IT Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free3No drying alcohol3Vegan2Cruelty-free3Oil-free0With SPF0Mineral1

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3 of 30

Only showing matches with buildable coverage, without talc or alcohol denat.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 10W

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
21.0 Medium TanChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
10W
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
96out of 100
Colour
94
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    14N
    Shade match 84
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneBuildable rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 2
    Shade match 86
    $22SephoraSephora$8 less (27%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Buildable rather than full coverage

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan (Medium light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 30 Light Medium

    • Looks identical
    • Medium light · Warm · peach undertone

    $56

    Ulta BeautyView at Ulta Beauty
  2. Live Tinted HUESTICK Complexion Stick

    11 Medium

    Live Tinted HUESTICK Complexion Stick, shade 11 Medium

    • Looks identical
    • Medium light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Well People Supernatural Complexion Stick

    18 Light Warm

    Well People Supernatural Complexion Stick, shade 18 Light Warm

    • Looks identical
    • Medium light · Warm undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  4. Ulta Beauty Collection Moisturizing Complexion Stick

    Light To Medium Warm

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Light To Medium Warm

    • Looks identical
    • Medium light · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  5. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y7

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade Y7

    • Looks identical
    • Medium light · Warm · yellow undertone

    $52

    SephoraView at Sephora
  6. KimChi Chic Beauty A Really Good Foundation

    110L

    KimChi Chic Beauty A Really Good Foundation, shade 110L

    • Looks identical
    • Medium · Warm undertone

    $29

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shade21.0 Medium TanClosest match10WScore
Shade match55% of overall96
Colour94#cf9d75#d49b70Very close colourColour difference 1.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none
View full match

Where to buy 10W

Best price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.