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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan dupes and alternatives IT Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free, applied. RemoveNo drying alcohol2Vegan, applied. RemoveCruelty-free3Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches with full coverage, fragrance-free, vegan.

  • 18 matches have no vegan claim listed and are not shown.

Closest shade match: e.l.f. Cosmetics 16HR Camo Concealer Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
21.0 Medium TanChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Medium Neutral
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Shade match
94out of 100
Colour
91
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Beige

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
21.0 Medium TanChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Full coverage
The match
Too Faced
Warm Beige
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · CoverGirl

    TruBlend Undercover Concealer

    Golden Natural
    Shade match 91
    $12.99Ulta BeautyUlta Beauty(product price)$17.01 less (57%)

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    76
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 21.0 Medium Tan (Medium light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    30 Light Medium

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 30 Light Medium

    • Looks identical
    • Medium light · Warm · peach undertone

    $56

    Ulta BeautyView at Ulta Beauty
  2. Live Tinted HUESTICK Complexion Stick

    11 Medium

    Live Tinted HUESTICK Complexion Stick, shade 11 Medium

    • Looks identical
    • Medium light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Well People Supernatural Complexion Stick

    18 Light Warm

    Well People Supernatural Complexion Stick, shade 18 Light Warm

    • Looks identical
    • Medium light · Warm undertone

    $18.20

    Ulta BeautyView at Ulta Beauty
  4. Ulta Beauty Collection Moisturizing Complexion Stick

    Light To Medium Warm

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Light To Medium Warm

    • Looks identical
    • Medium light · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  5. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y7

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade Y7

    • Looks identical
    • Medium light · Warm · yellow undertone

    $52

    SephoraView at Sephora
  6. KimChi Chic Beauty A Really Good Foundation

    110L

    KimChi Chic Beauty A Really Good Foundation, shade 110L

    • Looks identical
    • Medium · Warm undertone

    $29

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics 16HR Camo Concealer in Medium Neutral, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shade21.0 Medium TanClosest shade matchMedium NeutralScore
Shade match55% of overall94
Colour91#cf9d75#d6a071Very close colourColour difference 2.1 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 2.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Medium Neutral.

Same or better

  • $22 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 21.0 Medium Tan. Every attribute compared, with its share of the score.

ComparedYour shade21.0 Medium TanClosest overall alternativeWarm BeigeScore
Shade match55% of overall80
Colour84#cf9d75#dea174Close colourColour difference 3.2 (0 is identical)
Depth93Medium lightMedium lightSameDepth difference: 3.7
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Beige.

Same or better

  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics 16HR Camo Concealer Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Warm Beige

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.