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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber dupes and alternatives IT Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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  • Normal0
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  • Oily0
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Only showing matches with buildable coverage, in liquid form.

  • 1 match has no formulation listed and is not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5W

The equivalent shade: scored on colour, depth and undertone only.

Shade match
94out of 100
Colour
90
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Sephora

Closest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 10W

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
84out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Best price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 89
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same warm undertoneSame natural finishClaims a skin-like finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 23.5 Medium Amber (Medium light · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    360 Versatile Honey III (W)

    Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation, shade 360 Versatile Honey III (W)

    • Looks identical
    • Medium light · Warm undertone

    $53

  2. Milani Conceal + Perfect 2-in-1 Foundation

    Natural Beige

    Milani Conceal + Perfect 2-in-1 Foundation, shade Natural Beige

    • Looks identical
    • Medium light · Warm undertone

    $12.99

  3. Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint

    9

    Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint, shade 9

    • Looks identical
    • Medium light · Warm undertone

    $41

  4. Unleashia Satin Wear Healthy-Green Cushion Foundation

    23W Bisque

    Unleashia Satin Wear Healthy-Green Cushion Foundation, shade 23W Bisque

    • Looks identical
    • Medium light · Warm · yellow undertone

    $24

  5. Armani Beauty Luminous Silk Foundation

    4.1

    Armani Beauty Luminous Silk Foundation, shade 4.1

    • Looks identical
    • Medium light · Warm · golden undertone

    $69

  6. NARS Light Reflecting Foundation

    Barcelona

    NARS Light Reflecting Foundation, shade Barcelona

    • Looks identical
    • Medium light · Warm · peach undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5W, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber. Every attribute compared, with its share of the score.

ComparedYour shade23.5 Medium AmberClosest shade matchMedium Tan 3.5WScore
Shade match55% of overall94
Colour90#d6a476#dca872Very close colourColour difference 2.3 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared55
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 81/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5W.

Same or better

  • Very close colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Luminous finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none

Why the closest overall alternative works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 23.5 Medium Amber. Every attribute compared, with its share of the score.

ComparedYour shade23.5 Medium AmberClosest overall alternative10WScore
Shade match55% of overall89
Colour84#d6a476#d49b70Close colourColour difference 3.2 (0 is identical)
Depth93Medium lightMedium lightSameDepth difference: 3.6
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 10W.

Same or better

  • Same warm undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none

Where to buy

Closest shade match

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5W

Best price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Sephora

Closest overall alternative

Milk Makeup Future Fluid Longwear Hydrating Concealer 10W

Best price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.