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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige dupes and alternatives IT Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol12Vegan10Cruelty-free, applied. RemoveOil-free0With SPF0Mineral0

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Only showing matches in liquid form, cruelty-free, without talc.

  • 2 matches have no formulation listed and are not shown.
  • 15 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Taffy

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
24.0 Medium BeigeChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
Too Faced
Taffy
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
Overall match
94out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Nude
    Shade match 93
    $36SephoraSephoraCosts $6 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly lighterNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily/sensitive skin

    Retailer shade note: very light with rosy undertones

    Medium confidence· Digital match

    View match
  2. #3 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Rose
    Shade match 89
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  3. #4 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Crème 1.5
    Shade match 96
    $39SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Fair, Cool Pink

    High confidence· Digital match

    View match
  4. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27B light-medium beige
    Shade match 95
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  5. #6 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Silk 2.5
    Shade match 91
    $39SephoraSephoraCosts $9 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Slightly deeperNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Not marketed for oily/sensitive skin

    Retailer shade note: Light, Cool Pink

    Medium confidence· Digital match

    View match
  6. #7 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Light Beige
    Shade match 75
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperNeutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  7. #8 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    03 Fair Rosy
    Shade match 91
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: fair with rosy undertones

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    29N light-medium
    Shade match 89
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #10 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Golden Beige
    Shade match 72
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  10. #11 · Tarte

    Shape Tape Full Coverage Matte Concealer

    22N light neutral
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  11. #12 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Fair Beige
    Shade match 75
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    75
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 15 Cool

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Fair 15 Cool

    • Looks identical
    • Light · Cool undertone

    $45

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Medium Cool

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Medium Cool

    • Looks identical
    • Light · Cool · pink undertone

    $39

    SephoraView at Sephora
  4. Hourglass Vanish Seamless Finish Foundation Stick

    2.5 Alabaster

    Hourglass Vanish Seamless Finish Foundation Stick, shade 2.5 Alabaster

    • Looks identical
    • Light · Cool undertone

    $49

    SephoraView at Sephora
  5. Chanel N°1 DE CHANEL Revitalizing Foundation

    BR32

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BR32

    • Looks identical
    • Light · Cool · rosy undertone

    $81

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    220C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 220C

    • Looks identical
    • Light · Cool · pink undertone

    $53

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Taffy, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade24.0 Medium BeigeClosest matchTaffyScore
Shade match55% of overall97
Colour95#e8bba5#e4baa2Looks identicalColour difference 1.5 (0 is identical)
Depth98LightLightSameDepth difference: 1.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 94/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Taffy.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy Taffy

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.