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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige dupes and alternatives IT Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free6No drying alcohol8Vegan3Cruelty-free4Oil-free1With SPF0Mineral0

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Only showing matches made for oily skin, with full coverage.

  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 2.5C

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
24.0 Medium BeigeChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
Estée Lauder
2.5C
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
89
Wear (Wear & performance)
51
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    2C
    Shade match 97
    $38SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light medium with cool pinky undertones

    High confidence· Digital match

    View match
  2. #3 · Tarte

    Shape Tape Full Coverage Matte Concealer

    27B light-medium beige
    Shade match 95
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with cool, pink undertones

    Medium confidence· Digital match

    View match
  3. #4 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    270
    Shade match 84
    $30SephoraSephoraSame price

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for medium to tan skin w/ cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    3C
    Shade match 91
    $38SephoraSephoraCosts $8 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: medium with cool rosy undertones

    Medium confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW10
    Shade match 94
    $30SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    65
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin

    Retailer shade note: fair with pink undertones

    Medium confidence· Digital match

    View match
  6. #7 · Tarte

    Shape Tape Full Coverage Matte Concealer

    29N light-medium
    Shade match 89
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light to medium skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    22N light neutral
    Shade match 86
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  8. #9 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium
    Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Slightly lighterMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Fair-Medium with cool undertones

    High confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 24.0 Medium Beige (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  2. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Fair 15 Cool

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Fair 15 Cool

    • Looks identical
    • Light · Cool undertone

    $45

    Ulta BeautyView at Ulta Beauty
  3. IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum

    Medium Cool

    IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum, shade Medium Cool

    • Looks identical
    • Light · Cool · pink undertone

    $39

    SephoraView at Sephora
  4. Hourglass Vanish Seamless Finish Foundation Stick

    2.5 Alabaster

    Hourglass Vanish Seamless Finish Foundation Stick, shade 2.5 Alabaster

    • Looks identical
    • Light · Cool undertone

    $49

    SephoraView at Sephora
  5. Chanel N°1 DE CHANEL Revitalizing Foundation

    BR32

    Chanel N°1 DE CHANEL Revitalizing Foundation, shade BR32

    • Looks identical
    • Light · Cool · rosy undertone

    $81

    Ulta BeautyView at Ulta Beauty
  6. Lancôme Teint Idole Ultra Wear Care and Glow Foundation

    220C

    Lancôme Teint Idole Ultra Wear Care and Glow Foundation, shade 220C

    • Looks identical
    • Light · Cool · pink undertone

    $53

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2.5C, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 24.0 Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shade24.0 Medium BeigeClosest match2.5CScore
Shade match55% of overall98
Colour96#e8bba5#ebbda9Looks identicalColour difference 1.1 (0 is identical)
Depth98LightLightSameDepth difference: 1.2
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 86/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 2.5C.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 2.5C

Best price
$38SephoraSephora
Costs $8 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.