Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural dupes and alternatives IT Cosmetics
4.2 (7,617)·Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 2, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural. Every attribute compared, with its share of the score.
ComparedYour shade25.0 Medium NaturalClosest shade match2How they compareScore
Shade match55% of overall98
Colour60%97#e0b491#ddb28dLooks identicalColour difference 1.0 (0 is identical)
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type100%50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 79/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Rare Beauty Liquid Touch Brightening Concealer in 290N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural. Every attribute compared, with its share of the score.
ComparedYour shade25.0 Medium NaturalClosest overall alternative290NHow they compareScore
Shade match55% of overall94
Colour60%97#e0b491#e2b28dLooks identicalColour difference 1.1 (0 is identical)
Overall match 84/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$6 less (20%)
