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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural dupes and alternatives IT Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, in liquid form, without talc.

  • 1 match has no formulation listed and is not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium 3N

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
25.0 Medium NaturalChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
bareMinerals
Medium 3N
Depth and undertone: Light medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
84out of 100
Shade (Shade match)
99
Finish (Finish & visual result)
55
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation

    1N10 Ivory

    Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation, shade 1N10 Ivory

    • Looks identical
    • Light medium · Neutral undertone

    $45

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  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC16

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC16

    • Looks identical
    • Light medium · Neutral undertone

    $39

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  3. e.l.f. Cosmetics Soft Glam Satin Foundation

    21 Light Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 21 Light Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8

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  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW13

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW13

    • Looks identical
    • Light medium · Neutral undertone

    $46

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  5. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    16N Madrone

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 16N Madrone

    • Looks identical
    • Light · Neutral undertone

    $50

    SephoraView at Sephora
  6. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 10 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Light 10 Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural. Every attribute compared, with its share of the score.

ComparedYour shade25.0 Medium NaturalClosest matchMedium 3NScore
Shade match55% of overall99
Colour98#e0b491#e2b490Looks identicalColour difference 0.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared55
Finish34NaturalLuminousDifferentLuminous finish rather than natural
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium 3N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Luminous finish instead of natural

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs none
View full match

Where to buy Medium 3N

Match price
$31Ulta BeautyUlta Beauty
Costs $1 more

Your shade $30 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.