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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural dupes and alternatives IT Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a natural finish.

Closest shade matchClosest overall alternative: Laura Mercier Real Flawless Weightless Perfecting Serum Concealer 1N0

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
25.0 Medium NaturalChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Full coverage
The match
Laura Mercier
1N0
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
82
Wear (Wear & performance)
72
Skin (Skin suitability)
100
Shade match
85out of 100
Colour
85
Depth
86
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
Costs $4 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Laura Mercier

    Real Flawless Weightless Perfecting Serum Concealer

    2W1
    Shade match 83
    $34SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.0 Medium Natural (Light medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation

    1N10 Ivory

    Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation, shade 1N10 Ivory

    • Looks identical
    • Light medium · Neutral undertone

    $45

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC16

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC16

    • Looks identical
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora
  3. e.l.f. Cosmetics Soft Glam Satin Foundation

    21 Light Neutral

    e.l.f. Cosmetics Soft Glam Satin Foundation, shade 21 Light Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $8

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW13

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW13

    • Looks identical
    • Light medium · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    16N Madrone

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 16N Madrone

    • Looks identical
    • Light · Neutral undertone

    $50

    SephoraView at Sephora
  6. Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 10 Neutral

    Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation, shade Light 10 Neutral

    • Looks identical
    • Light medium · Neutral undertone

    $41

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 1N0, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.0 Medium Natural. Every attribute compared, with its share of the score.

ComparedYour shade25.0 Medium NaturalClosest match1N0Score
Shade match55% of overall85
Colour85#e0b491#ebbf9fClose colourColour difference 3.0 (0 is identical)
Depth86Light mediumLightCloseDepth difference: 5.7
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared82
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveDry, normal, combination, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 83/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 1N0.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Medium rather than full coverage

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs moderate
View full match

Where to buy 1N0

Best price
$34SephoraSephora
Costs $4 more

Your shade $30 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.