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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 30.5 Tan dupes and alternatives IT Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

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Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with a satin finish, without talc.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
30.5 TanChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Fair Rose
Depth and undertone: Light · Cool · pink
Finish and coverage: Satin · Full coverage
Overall match
84out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Shade match
84out of 100
Colour
74
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 30.5 Tan (Light · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Light 20 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Light 20 Cool

    • Looks identical
    • Light · Cool · pink undertone

    $42

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

    Ulta BeautyView at Ulta Beauty
  3. Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation

    2C2 Soft Sand

    Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation, shade 2C2 Soft Sand

    • Looks identical
    • Light medium · Cool undertone

    $54

    SephoraView at Sephora
  4. Temptu Perfect Canvas Foundation

    2.5C Cream

    Temptu Perfect Canvas Foundation, shade 2.5C Cream

    • Very close colour
    • Light · Cool undertone

    $34

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place Foundation

    1C1 Cool Bone

    Estée Lauder Double Wear Stay-in-Place Foundation, shade 1C1 Cool Bone

    • Very close colour
    • Light · Cool · rosy undertone

    $52

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium 10

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Medium 10

    • Very close colour
    • Light medium · Cool undertone

    $39.50

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 30.5 Tan. Every attribute compared, with its share of the score.

ComparedYour shade30.5 TanClosest matchFair RoseScore
Shade match55% of overall84
Colour74#e7b5a0#e9b999Close colourColour difference 4.4 (0 is identical)
Depth98LightLightSameDepth difference: 1.5
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78NaturalSatinCloseSatin finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveDry, combination, normalBoth marketed for normal/​dry/​combination skin
Overall match 84/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose.

Same or better

  • $22 less
  • Same cool undertone
  • Satin finish instead of natural
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy Fair Rose

Best price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.