Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.0 Rich Amber dupes and alternatives IT Cosmetics
Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Deep Golden
The equivalent shade and the most similar concealer overall.

35.0 Rich AmberChange shade
- 10.5 Light
- 11.0 Light Nude
- 11.5 Light Beige
- 13.0 Light Natural
- 14.0 Light Tan
- 14.5 Light Buff
- 20.0 Medium
- 21.0 Medium Tan
- 21.5 Medium Nude
- 23.5 Medium Amber
- 24.0 Medium Beige
- 25.0 Medium Natural
- 25.5 Medium Bronze
- 30.5 Tan
- 32 Tan Bronze
- 32.0 Tan Bronze
- 33.5 Tan Natural
- 34.5 Rich Golden
- 35.0 Rich Ambercurrent shade
- 35.5 Rich
- 40.0 Deep Tan
- 40.5 Deep
- 43.0 Deep Honey
- 44.0 Deep Natural
- 45.5 Deep Ebony
- 13.0 Light Natural (for neutral undertones)
- 20.0 Medium (for neutral undertones)
- Overall match
- 76out of 100
- Shade (Shade match)
- 86
- Finish (Finish & visual result)
- 72
- Wear (Wear & performance)
- 59
- Skin (Skin suitability)
- 50
- Shade match
- 86out of 100
- Colour
- 79
- Depth
- 87
- Undertone
- 100
Your shade $30 at Sephora · product price; shade not separately priced
Where to buy Deep Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.0 Rich Amber (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Closest foundations
202
Yes Honey
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15, shade Yes Honey
- Looks identical
- Tan · Warm undertone
$14.50

5W
Kalahari Sand
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation, shade Kalahari Sand
- Looks identical
- Tan · Warm undertone
$14.95

5WP
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 5WP
- Looks identical
- Tan · Warm · peach undertone
$49

50 Sunset
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Deep Golden.
Same or better
- $18 less
- Same warm undertone
- Same natural finish
- Claims a skin-like finish
- Both claim not settling into lines
- Claims a lightweight feel
Different
- Small colour difference on the swatch
- Runs slightly deeper
- Medium rather than full coverage
- No long-wear claim
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Where to buy Deep Golden
Your shade $30 at Sephora · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.