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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich dupes and alternatives IT Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol12Vegan5Cruelty-free8Oil-free0With SPF0Mineral0

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12 of 30

Only showing matches with full coverage, without talc.

Closest shade match: e.l.f. Cosmetics 16HR Camo Concealer Deep Chestnut

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
35.5 RichChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Deep Chestnut
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
88
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Honey

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
35.5 RichChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
The match
Too Faced
Honey
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Full coverage
Overall match
85out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Too Faced

    Born This Way Super Coverage Multi-Use Concealer

    Butterscotch
    Shade match 81
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Slightly deeperNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Not marketed for oily/sensitive skin

    Retailer shade note: rich tan with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Rich Chocolate
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    5W
    Shade match 88
    $38SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep with warm golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear Stay-in-Place 24-Hour Concealer

    5N
    Shade match 87
    $38SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep with neutral golden-red undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5
    Shade match 82
    $39SephoraSephoraCosts $9 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for oily/sensitive skin

    Retailer shade note: Deep, Neutral

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53S deep sand
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Flax 8
    Shade match 81
    $39SephoraSephoraCosts $9 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Olive rather than warm undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep, Warm Olive

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25
    Shade match 80
    $39SephoraSephoraCosts $9 more

    Matches: Same warm undertoneSame natural finishSame full coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep, Warm Golden

    Medium confidence· Digital match

    View match
  9. #11 · Dior

    Forever Skin Correct Full-Coverage Concealer

    5 Neutral
    Shade match 79
    $42SephoraSephoraCosts $12 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    415 Honey
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Matte rather than natural finishContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Yepoda The Dewy Day

    5W

    Yepoda The Dewy Day, shade 5W

    • Looks identical
    • Tan · Warm undertone

    $39

    SephoraView at Sephora
  2. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    14W Ojai

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 14W Ojai

    • Looks identical
    • Tan · Warm undertone

    $36

    SephoraView at Sephora
  3. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    5

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 5

    • Looks identical
    • Tan · Warm undertone

    $39

    SephoraView at Sephora
  4. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    5WP

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 5WP

    • Looks identical
    • Tan · Warm · peach undertone

    $49

    SephoraView at Sephora
  5. Essence Foundation Stick

    202

    Essence Foundation Stick, shade 202

    • Looks identical
    • Tan · Warm · golden undertone

    $6.99

    Ulta BeautyView at Ulta Beauty
  6. Chanel LES BEIGES Water-Fresh Complexion Touch

    BO73

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BO73

    • Looks identical
    • Tan · Warm undertone

    $70

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

e.l.f. Cosmetics 16HR Camo Concealer in Deep Chestnut, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich. Every attribute compared, with its share of the score.

ComparedYour shade35.5 RichClosest shade matchDeep ChestnutScore
Shade match55% of overall92
Colour88#b28057#b58658Very close colourColour difference 2.6 (0 is identical)
Depth96TanMedium tanCloseDepth difference: 2.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveOily, combination, normalBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Deep Chestnut.

Same or better

  • $22 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich. Every attribute compared, with its share of the score.

ComparedYour shade35.5 RichClosest overall alternativeHoneyScore
Shade match55% of overall81
Colour84#b28057#b58464Close colourColour difference 3.2 (0 is identical)
Depth96TanMedium tanCloseDepth difference: 2.2
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 85/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey.

Same or better

  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics 16HR Camo Concealer Deep Chestnut

Match price
$8Ulta BeautyUlta Beauty
$22 less (73%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Honey

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.