Beautler.Your beauty butler

Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich dupes and alternatives IT Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

2 of 30

Only showing matches made for combination skin, with medium coverage, without talc.

  • 11 matches have no skin type listed and are not shown.

Closest shade match: Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 460 Suede W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
IT Cosmetics
35.5 RichChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
The match
Lancôme
460 Suede W
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Medium coverage
Shade match
91out of 100
Colour
85
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 410N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
IT Cosmetics
35.5 RichChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
410N
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Radiant · Medium coverage
Overall match
80out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
61
Wear (Wear & performance)
86
Skin (Skin suitability)
80
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Yepoda The Dewy Day

    5W

    Yepoda The Dewy Day, shade 5W

    • Looks identical
    • Tan · Warm undertone

    $39

    SephoraView at Sephora
  2. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    14W Ojai

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 14W Ojai

    • Looks identical
    • Tan · Warm undertone

    $36

    SephoraView at Sephora
  3. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    5

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 5

    • Looks identical
    • Tan · Warm undertone

    $39

    SephoraView at Sephora
  4. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    5WP

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 5WP

    • Looks identical
    • Tan · Warm · peach undertone

    $49

    SephoraView at Sephora
  5. Essence Foundation Stick

    202

    Essence Foundation Stick, shade 202

    • Looks identical
    • Tan · Warm · golden undertone

    $6.99

    Ulta BeautyView at Ulta Beauty
  6. Chanel LES BEIGES Water-Fresh Complexion Touch

    BO73

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BO73

    • Looks identical
    • Tan · Warm undertone

    $70

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich. Every attribute compared, with its share of the score.

ComparedYour shade35.5 RichClosest shade match460 Suede WScore
Shade match55% of overall91
Colour85#b28057#b87f4aClose colourColour difference 3.1 (0 is identical)
Depth99TanTanSameDepth difference: 0.4
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared55
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveDry, combination, sensitiveBoth marketed for dry/​combination/​sensitive skin
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer in 460 Suede W.

Same or better

  • Same warm undertone
  • Claims a blurring effect
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Medium rather than full coverage
  • Not marketed for normal/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Rare Beauty Liquid Touch Brightening Concealer in 410N, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich. Every attribute compared, with its share of the score.

ComparedYour shade35.5 RichClosest overall alternative410NScore
Shade match55% of overall86
Colour86#b28057#bc8760Very close colourColour difference 2.9 (0 is identical)
Depth91TanMedium tanCloseDepth difference: 4.3
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveOily, dry, combination, normalBoth marketed for normal/​dry/​combination/​oily skin
Overall match 80/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 410N.

Same or better

  • $6 less
  • Very close colour
  • Similar undertone (neutral vs warm)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly lighter
  • Radiant finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer 460 Suede W

Best price
$32SephoraSephora
Costs $2 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Rare Beauty Liquid Touch Brightening Concealer 410N

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.