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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich dupes and alternatives IT Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol0Vegan0Cruelty-free3Oil-free3With SPF0Mineral0

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Only showing matches with full coverage, in cream form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 460

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
35.5 RichChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
460
Depth and undertone: Tan · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
84out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Shade match
83out of 100
Colour
72
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    440
    Shade match 83
    $30SephoraSephoraSame price

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNot marketed for sensitive skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    445
    Shade match 82
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Olive rather than warm undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.5 Rich (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. Yepoda The Dewy Day

    5W

    Yepoda The Dewy Day, shade 5W

    • Looks identical
    • Tan · Warm undertone

    $39

    SephoraView at Sephora
  2. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    14W Ojai

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 14W Ojai

    • Looks identical
    • Tan · Warm undertone

    $36

    SephoraView at Sephora
  3. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

    5

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, shade 5

    • Looks identical
    • Tan · Warm undertone

    $39

    SephoraView at Sephora
  4. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    5WP

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 5WP

    • Looks identical
    • Tan · Warm · peach undertone

    $49

    SephoraView at Sephora
  5. Essence Foundation Stick

    202

    Essence Foundation Stick, shade 202

    • Looks identical
    • Tan · Warm · golden undertone

    $6.99

    Ulta BeautyView at Ulta Beauty
  6. Chanel LES BEIGES Water-Fresh Complexion Touch

    BO73

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade BO73

    • Looks identical
    • Tan · Warm undertone

    $70

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 460, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich. Every attribute compared, with its share of the score.

ComparedYour shade35.5 RichClosest match460Score
Shade match55% of overall83
Colour72#b28057#bd7a53Close colourColour difference 4.7 (0 is identical)
Depth100TanTanSameDepth difference: 0.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 84/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 460.

Same or better

  • Same warm undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 460

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.