Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.0 Deep Tan dupes and alternatives IT Cosmetics
4.2 (7,617)·Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same natural finish
Differences: Slightly lighter· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
91
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with warm undertones
Matches: Near-identical swatch colour· Same natural finish· Same full coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
89
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Neutral rather than warm undertone· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
85
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: light medium skin with neutral undertones
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.0 Deep Tan (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Warm Sand, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.0 Deep Tan. Every attribute compared, with its share of the score.
ComparedYour shade40.0 Deep TanClosest matchWarm SandHow they compareScore
Shade match55% of overall93
Colour60%90#bf8c6a#c88e6dVery close colourColour difference 2.3 (0 is identical)
Overall match 92/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6 more
