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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.0 Deep Tan dupes and alternatives IT Cosmetics

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

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Fragrance-free3No drying alcohol0Vegan0Cruelty-free3Oil-free, applied. RemoveWith SPF0Mineral0

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Only showing matches with full coverage, oil-free.

  • 27 matches have no oil-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 400

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
40.0 Deep TanChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
The match
Fenty Beauty
400
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
80
Shade match
82out of 100
Colour
72
Depth
93
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    440
    Shade match 78
    $30SephoraSephoraSame price

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly deeperMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    78
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Fenty Beauty

    Pro Filt'r Instant Retouch Longwear Liquid Concealer

    445
    Shade match 77
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperOlive rather than warm undertoneMatte rather than natural finish

    Score details
    Shade match
    77
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.0 Deep Tan (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Maple 6.5W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Maple 6.5W

    • Very close colour
    • Medium tan · Warm undertone

    $36

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    27W Yew

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 27W Yew

    • Very close colour
    • Medium tan · Warm undertone

    $50

    SephoraView at Sephora
  3. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    15.5W Mahogany

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 15.5W Mahogany

    • Very close colour
    • Medium tan · Warm undertone

    $60

    SephoraView at Sephora
  4. Ogee Complexion Perfecting Serum Foundation

    Oak 5.25N

    Ogee Complexion Perfecting Serum Foundation, shade Oak 5.25N

    • Very close colour
    • Medium tan · Warm · golden undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. LORAC PRO Soft Focus Longwear Foundation

    13

    LORAC PRO Soft Focus Longwear Foundation, shade 13

    • Very close colour
    • Medium · Warm · peach undertone

    $38

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix Powder Plus Foundation

    NC50

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NC50

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.0 Deep Tan. Every attribute compared, with its share of the score.

ComparedYour shade40.0 Deep TanClosest match400Score
Shade match55% of overall82
Colour72#bf8c6a#cf905fClose colourColour difference 4.7 (0 is identical)
Depth93Medium tanMediumCloseDepth difference: 3.7
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveNormal, dry, combination, oilyBoth marketed for normal/​dry/​combination/​oily skin
Overall match 83/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400.

Same or better

  • Same warm undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 400

Best price
$30SephoraSephora
Same price

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.