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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.0 Deep Tan dupes and alternatives IT Cosmetics

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in serum form.

  • 1 match has no formulation listed and is not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Sand

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
40.0 Deep TanChange shade
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Full coverage
The match
NYX Professional Makeup
Sand
Depth and undertone: Medium tan
Finish and coverage: Natural · Medium coverage
Overall match
77out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
72
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
88out of 100
Colour
93
Depth
96
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.0 Deep Tan (Medium tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Maple 6.5W

    LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick, shade Maple 6.5W

    • Very close colour
    • Medium tan · Warm undertone

    $36

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    27W Yew

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 27W Yew

    • Very close colour
    • Medium tan · Warm undertone

    $50

    SephoraView at Sephora
  3. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    15.5W Mahogany

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 15.5W Mahogany

    • Very close colour
    • Medium tan · Warm undertone

    $60

    SephoraView at Sephora
  4. Ogee Complexion Perfecting Serum Foundation

    Oak 5.25N

    Ogee Complexion Perfecting Serum Foundation, shade Oak 5.25N

    • Very close colour
    • Medium tan · Warm · golden undertone

    $49

    Ulta BeautyView at Ulta Beauty
  5. LORAC PRO Soft Focus Longwear Foundation

    13

    LORAC PRO Soft Focus Longwear Foundation, shade 13

    • Very close colour
    • Medium · Warm · peach undertone

    $38

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix Powder Plus Foundation

    NC50

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NC50

    • Very close colour
    • Medium tan · Warm · golden undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.0 Deep Tan. Every attribute compared, with its share of the score.

ComparedYour shade40.0 Deep TanClosest matchSandScore
Shade match55% of overall88
Colour93#bf8c6a#ba8863Very close colourColour difference 1.8 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70WarmUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Sand.

Same or better

  • $18 less
  • Very close colour
  • Same natural finish
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs moderate
View full match

Where to buy Sand

Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.