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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep dupes and alternatives IT Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without alcohol denat.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 13 Deep

The equivalent shade: scored on colour, depth and undertone only.

Shade match
85out of 100
Colour
76
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Super Coverage Multi-Use Concealer Honey

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
100
Wear (Wear & performance)
86
Skin (Skin suitability)
60
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 73
    $36SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame natural finishSame full coverage

    Differences: Noticeably different swatch colourSlightly deeperNot marketed for oily/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Not marketed for oily/sensitive skin

    Retailer shade note: rich tan with rosy undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Rich Chocolate
    Shade match 77
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: rich with warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    16HR Camo Concealer

    Deep Cinnamon
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same cool undertoneSame full coverageBoth claim not settling into lines

    Differences: Matte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin

    Retailer shade note: deep w/ rosy cool undertone - online only

    Medium confidence· Digital match

    View match
  4. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Cinnamon
    Shade match 74
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same cool undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSatin rather than natural finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: deep with rosy cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 73
    $30SephoraSephoraSame price

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm olive undertones

    Medium confidence· Digital match

    View match
  6. Shade match 70
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    70
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Rich Cocoa
    Shade match 67
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than cool undertoneSatin rather than natural finish

    Score details
    Shade match
    67
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Satin · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Satin rather than natural finish · Not marketed for oily/sensitive skin

    Retailer shade note: rich with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 66
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for sensitive skin

    Score details
    Shade match
    66
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    80

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for sensitive skin · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 59
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 59
    $36SephoraSephoraCosts $6 more

    Matches: Same natural finishSame full coverageBoth claim long-wearing

    Differences: Slightly deeperSlightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    86
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: rich tan with golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53H deep honey
    Shade match 74
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than natural finishNot marketed for dry/sensitive skin

    Score details
    Shade match
    74
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  12. Shade match 73
    $38SephoraSephoraCosts $8 more

    Matches: Same natural finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for combination/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: deep with neutral golden-red undertones

    Medium confidence· Digital match

    View match
  13. Shade match 71
    $42SephoraSephoraCosts $12 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 73
    $32SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperMatte rather than natural finish

    Score details
    Shade match
    73
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  15. #17 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    11 Tan
    Shade match 76
    $36SephoraSephoraCosts $6 more

    Matches: Same full coverageClaims a blurring effectClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for combination/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for combination/sensitive skin

    Retailer shade note: Tan with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 71
    $39SephoraSephoraCosts $9 more

    Matches: Same natural finishSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for oily/sensitive skin

    Retailer shade note: Deep, Neutral

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. KimChi Chic Beauty A Really Good Foundation

    118M

    KimChi Chic Beauty A Really Good Foundation, shade 118M

    • Looks identical
    • Tan · Cool undertone

    $29

  2. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    318 Tan Cool

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 318 Tan Cool

    • Very close colour
    • Tan · Cool undertone

    $18.99

  3. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Tan 19

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Tan 19

    • Very close colour
    • Tan · Cool · rosy undertone

    $39.50

  4. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR92

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR92

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

  5. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 153C

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Dark 153C

    • Very close colour
    • Tan · Cool undertone

    $12

  6. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    52 Medium Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 52 Medium Dark

    • Very close colour
    • Tan · Cool undertone

    $56

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 13 Deep, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep. Every attribute compared, with its share of the score.

ComparedYour shade40.5 DeepClosest shade match13 DeepScore
Shade match55% of overall85
Colour76#b77f62#bb7453Close colourColour difference 4.1 (0 is identical)
Depth94TanTanSameDepth difference: 3.4
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 78/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 13 Deep.

Same or better

  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Matte finish instead of natural
  • Not marketed for combination/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep. Every attribute compared, with its share of the score.

ComparedYour shade40.5 DeepClosest overall alternativeHoneyScore
Shade match55% of overall83
Colour87#b77f62#b58464Very close colourColour difference 2.7 (0 is identical)
Depth98TanMedium tanCloseDepth difference: 1.5
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey.

Same or better

  • Very close colour
  • Same natural finish
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 13 Deep

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Super Coverage Multi-Use Concealer Honey

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.