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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep dupes and alternatives IT Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal1
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free3No drying alcohol4Vegan3Cruelty-free3Oil-free0With SPF0Mineral1

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Only showing matches in liquid form, without silicones.

  • 1 match has no formulation listed and is not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 19NC

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
40.5 DeepChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
19NC
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
82out of 100
Colour
77
Depth
95
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Milk Makeup

    Future Fluid Longwear Hydrating Concealer

    11C
    Shade match 76
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    50

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Buildable rather than full coverage

    Retailer shade note: light medium with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · bareMinerals

    ORIGINAL Liquid Mineral Brightening Concealer

    Dark 5C
    Shade match 81
    $31Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperLuminous rather than natural finishBuildable rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Luminous rather than natural finish · Buildable rather than full coverage

    Retailer shade note: for dark cool skin with red undertones

    Medium confidence· Digital match

    View match
  3. #4 · Dior

    Forever Skin Correct Full-Coverage Concealer

    5 Neutral
    Shade match 71
    $42SephoraSephoraCosts $12 more

    Matches: Same natural finishSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for dry/combination/oily/sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    20

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. KimChi Chic Beauty A Really Good Foundation

    118M

    KimChi Chic Beauty A Really Good Foundation, shade 118M

    • Looks identical
    • Tan · Cool undertone

    $29

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    318 Tan Cool

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 318 Tan Cool

    • Very close colour
    • Tan · Cool undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Tan 19

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Tan 19

    • Very close colour
    • Tan · Cool · rosy undertone

    $39.50

    SephoraView at Sephora
  4. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR92

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR92

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  5. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 153C

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Dark 153C

    • Very close colour
    • Tan · Cool undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    52 Medium Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 52 Medium Dark

    • Very close colour
    • Tan · Cool undertone

    $56

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep. Every attribute compared, with its share of the score.

ComparedYour shade40.5 DeepClosest match19NCScore
Shade match55% of overall82
Colour77#b77f62#b8774fClose colourColour difference 4.0 (0 is identical)
Depth95TanTanSameDepth difference: 3.0
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 80/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 19NC.

Same or better

  • Similar undertone (neutral vs cool)
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none
View full match

Where to buy 19NC

Match price
$30Ulta BeautyUlta Beauty
Same price

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.