Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep dupes and alternatives IT Cosmetics
4.2 (7,617)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
74
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Retailer shade note: light medium with neutral undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Slightly lighter· Slightly warmer undertone· Medium rather than full coverage
Score details
Shade match
76
Finish & visual result
74
Wear & performance
68
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Matches: Same natural finish· Claims a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
75
Finish & visual result
74
Wear & performance
68
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin
Matches: Same natural finish· Same full coverage· Claims transfer resistance
Differences: Neutral rather than cool undertone· Does not claim not settling into lines· Not marketed for dry/combination/oily/sensitive skin
Score details
Shade match
71
Finish & visual result
100
Wear & performance
53
Skin suitability
20
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/combination/oily/sensitive skin · Contains listed fragrance
Retailer shade note: medium to deep skin with neutral undertones
The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Honey, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep. Every attribute compared, with its share of the score.
ComparedYour shade40.5 DeepClosest matchHoneyHow they compareScore
Shade match55% of overall83
Colour60%87#b77f62#b58464Very close colourColour difference 2.7 (0 is identical)
Depth15%98TanMedium tanCloseDepth difference: 1.5
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Overall match 87/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.