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Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep dupes and alternatives IT Cosmetics

Tan · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free4No drying alcohol4Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, vegan.

  • 1 match has no coverage listed and is not shown.
  • 1 match has no formulation listed and is not shown.
  • 13 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 440C

The equivalent shade and the most similar concealer overall.

Your shade
IT Cosmetics
40.5 DeepChange shade
Depth and undertone: Tan · Cool
Finish and coverage: Natural · Full coverage
The match
Rare Beauty
440C
Depth and undertone: Tan · Neutral · neutral pink
Finish and coverage: Radiant · Medium coverage
Overall match
80out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
61
Wear (Wear & performance)
86
Skin (Skin suitability)
80
Shade match
87out of 100
Colour
86
Depth
91
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Haus Labs

    Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral
    Shade match 83
    $32SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    74
    Wear & performance
    68
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination/sensitive skin

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    470C
    Shade match 79
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: medium deep with cool red undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    390C
    Shade match 74
    $24SephoraSephora$6 less (20%)

    Matches: Same cool undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    80

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for sensitive skin

    Retailer shade note: medium tan with cool peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 40.5 Deep (Tan · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

Closest foundations

  1. KimChi Chic Beauty A Really Good Foundation

    118M

    KimChi Chic Beauty A Really Good Foundation, shade 118M

    • Looks identical
    • Tan · Cool undertone

    $29

    Ulta BeautyView at Ulta Beauty
  2. L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer

    318 Tan Cool

    L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer, shade 318 Tan Cool

    • Very close colour
    • Tan · Cool undertone

    $18.99

    Ulta BeautyView at Ulta Beauty
  3. bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Tan 19

    bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15, shade Tan 19

    • Very close colour
    • Tan · Cool · rosy undertone

    $39.50

    SephoraView at Sephora
  4. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR92

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR92

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  5. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 153C

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Dark 153C

    • Very close colour
    • Tan · Cool undertone

    $12

    Ulta BeautyView at Ulta Beauty
  6. Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    52 Medium Dark

    Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation, shade 52 Medium Dark

    • Very close colour
    • Tan · Cool undertone

    $56

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 440C, against IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 40.5 Deep. Every attribute compared, with its share of the score.

ComparedYour shade40.5 DeepClosest match440CScore
Shade match55% of overall87
Colour86#b77f62#b07758Very close colourColour difference 2.8 (0 is identical)
Depth91TanTanSameDepth difference: 4.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall80
Skin type80Normal, dry, combination, oily, sensitiveOily, dry, combination, normalBoth marketed for normal/​dry/​combination/​oily skin
Overall match 80/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 440C.

Same or better

  • $6 less
  • Very close colour
  • Similar undertone (neutral vs cool)
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Claims a lightweight feel

Different

  • Runs slightly deeper
  • Radiant finish instead of natural
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high
View full match

Where to buy 440C

Best price
$24SephoraSephora
$6 less (20%)

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.